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(走进中国乡村)江西小镇水江假发热销海外 村民化身“国际发型师”
Xin Lang Cai Jing· 2026-02-07 07:23
Core Insights - The hairpiece industry in Shuijiang Town, Yichun City, Jiangxi Province, has seen significant growth, with local villagers transforming into "international hairstylists" as they produce hairpieces for export [3][5]. Industry Overview - Shuijiang Town, with a population of only 12,000, has shifted from traditional agriculture and mining to the hairpiece industry since the late 1990s, particularly after 2017 when local entrepreneurs returned from Yiwu to start businesses [3]. - The town now hosts over 90 hairpiece companies, generating an annual output value exceeding 700 million RMB, with products exported to over 60 countries and regions [3][5]. Employment and Economic Impact - The hairpiece industry has attracted over 4,000 villagers back to their hometown for employment and entrepreneurship, with individuals like Liu Tianwen earning over 5,000 RMB monthly with flexible working hours [5]. - The development of the industry has led to the establishment of family workshops, where villagers can work from home, effectively turning their living spaces into "cross-border factories" [5]. Market Trends and Innovations - The demand for hairpieces has surged, particularly for Cosplay and party wigs, driven by changing consumer preferences for higher quality materials that are heat-resistant and realistic [3][5]. - To support industry upgrades, Yichun City plans to implement industry standards by 2025, covering all production processes from raw material procurement to shipping [5]. Infrastructure and Logistics - Shuijiang Town is developing a comprehensive rural revitalization incubation base that includes product showrooms, logistics storage, and e-commerce live streaming to facilitate the export of hairpieces [5]. - The establishment of four cross-border logistics lines and a logistics center linked to the China-Europe Railway Express aims to enhance shipping efficiency, allowing for delivery to Europe within half a month [5].