Core Insights - Mercado Libre is significantly increasing its investment in coupons for Black Friday, amounting to nearly $19 million, to enhance competitiveness against rivals like Amazon, Shein, Shopee, and Temu [2][3] - The company has lowered the threshold for free shipping, which has contributed to a 34% year-over-year increase in items sold in June [4][5] Competitive Landscape - Amazon is intensifying its market presence by waiving fees for sellers using its fulfillment services and partnering with Nu Holdings to provide more credit options to Brazilian consumers [3] - Other competitors, including Shein, Shopee, and Temu, are focusing on low-cost products to capture market share in Latin America [3] Strategic Initiatives - Mercado Libre's expansion of its free shipping program in Brazil aims to facilitate the transition to online commerce and increase purchase frequency among shoppers [5] - The company has launched a long-term eCommerce partnership with Casas Bahia, allowing the sale of appliances, electronics, and furniture on its platform [6] - Additionally, Mercado Libre has introduced a B2B unit, enabling over 4 million users for wholesale purchases [6]

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