Accessibility StatementSkip Navigation Forward Looking Statements: BROOMFIELD, Colo., Nov. 17, 2025 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced that the organization has promoted Rupert Campbell to Executive Vice President and President of the HEYDUDE brand. Effective today, Rupert will join the executive leadership team and report directly to Andrew Rees, Crocs Inc. Chief Executive Officer. Continue Reading Rupert Campbell, EVP and Pres ...

Core Insights - Crocs, Inc. reported its third-quarter 2025 financial results, highlighting a disciplined execution of brand strategies and product innovation, which led to strong profitability and cash flow [2][10] - The company repurchased 2.4 million shares and paid down $63 million of debt during the quarter, emphasizing its value creation model [2][10] - Crocs anticipates $50 million in gross cost savings for 2025 and has identified an additional $100 million in cost savings for 2026 [3] Financial Performance - Consolidated revenues for Q3 2025 were $996 million, a decrease of 6.2% year-over-year, with a 6.8% decline on a constant currency basis [11] - Direct-to-consumer (DTC) revenues grew by 1.6%, while wholesale revenues decreased by 14.7% [11] - Gross margin declined by 110 basis points to 58.5%, and selling, general, and administrative expenses increased by 3.3% to $375 million, representing 37.7% of revenues [11] Brand Performance - Crocs Brand revenues decreased by 2.5% to $836 million, with DTC revenues increasing by 2.0% and wholesale revenues decreasing by 7.9% [11] - International revenues for the Crocs Brand increased by 5.8%, while North America revenues decreased by 8.8% [11] - HEYDUDE Brand revenues decreased by 21.6%, with DTC revenues down by 0.5% and wholesale revenues down by 38.6% [11] Balance Sheet and Cash Flow - Cash and cash equivalents were $154 million, down from $186 million, while inventories increased to $397 million from $367 million [11] - Total borrowings decreased to $1,318 million from $1,422 million [11] - Capital expenditures for the full year 2025 are expected to be between $70 million and $75 million [6] Future Outlook - For Q4 2025, revenues are expected to decline approximately 8% compared to Q4 2024, with the Crocs Brand projected to decrease by about 3% and HEYDUDE Brand expected to decline by mid-20% [11] - Adjusted diluted earnings per share are anticipated to be in the range of $1.82 to $1.92 [11]

Group 1 - Crocs Inc. shares fell over 4% after Piper Sandler downgraded the stock to Neutral from Overweight and reduced the price target from $95 to $75 [1] - Piper Sandler noted that Crocs shares are not expensive at 7–8x earnings and identified $50 million in savings opportunities [1] - Concerns were raised due to weak demand trends in the U.S. and strategic adjustments at Crocs and HeyDude brands [1] Group 2 - Piper Sandler highlighted risks from reduced discounting and lower performance marketing, viewing these as defensive strategies rather than indicators of stronger margin health [2] - The firm projected below consensus sales for 2026 and identified potential downside risks to fourth-quarter guidance [2]

Company Leadership Change - Crocs, Inc. announced the appointment of Patraic Reagan as the Executive Vice President and Chief Financial Officer, effective September 22, 2025, succeeding Susan Healy who resigned on August 28, 2025 [1][5] - Mr. Reagan brings approximately three decades of financial and operational leadership experience from prominent global consumer companies, including his most recent role as CFO at SharkNinja, Inc. and nearly 14 years at Nike, Inc. [2][7] Executive Insights - CEO Andrew Rees expressed excitement about Mr. Reagan's appointment, highlighting his strong public profile and track record of delivering consistent, profitable growth, which is expected to enhance shareholder value [3][5] - Mr. Reagan emphasized his admiration for Crocs, Inc. and the untapped potential within the Crocs and HEYDUDE brands, indicating a focus on disciplined execution to unlock shareholder value [5] Financial Responsibilities - Mr. Reagan will oversee the company's financial strategies, including financial planning and analysis, accounting, treasury, investor relations, tax, and internal audit [4] Transition and Future Outlook - To ensure a smooth transition, Susan Healy will remain as an advisor until October 31, 2025 [5] - The company reaffirmed its third quarter 2025 financial outlook as previously disclosed on August 7, 2025, and management will present at the Goldman Sachs 32nd Annual Global Retailing Conference on September 3, 2025 [6]

Market Trend - Crocs struggled in China for nearly a decade [1] - Crocs are now fashionable in China, seen on Shanghai subway cars [1]

Core Insights - Crocs, Inc. (CROX) is experiencing a challenging environment due to trade and tariff uncertainties, with expected earnings to decline by 2.5% this year [1][7]. Financial Performance - In Q2 2025, Crocs reported earnings of $4.23, beating the Zacks Consensus by $0.22, with revenue rising 3.4% to $1.15 billion [2]. - The gross margin increased by 30 basis points to 61.7%, while the flagship Crocs brand revenue rose 5% to $960 million [3]. - North America revenue fell by 6.5% to $457 million, but international revenue surged by 18.1% to $502 million [3]. Brand Performance - The HEYDUDE brand saw a revenue decline of 3.9% to $190 million [3]. - Direct-to-consumer revenue grew by 4%, while wholesale revenue increased by 2.8% [2]. Debt and Share Repurchase - Crocs repaid $105 million in debt during the quarter and continued its share repurchase program, buying 1.3 million shares for $133 million [4]. Future Guidance - Crocs has refrained from providing full-year guidance due to trade uncertainties but expects Q3 2025 revenue to decline between 9% to 11% compared to Q3 2024 [5]. Earnings Estimates - Analysts have cut earnings estimates for 2025 to $12.84 from $12.87, reflecting a 2.5% decline from last year's earnings of $13.17 [6]. - For 2026, earnings growth is still anticipated to rise by 4.2% to $13.37 despite one estimate cut [6]. Valuation Concerns - Crocs is trading at a forward P/E ratio of 5.9, which is considered very low, raising concerns about being a potential value trap [7][11].

Core Viewpoint - Crocs stock (NASDAQ:CROX) has experienced a significant decline of 30% due to disappointing guidance and order reductions for the remainder of the year, indicating a deteriorating fundamental outlook [2][7] Financial Performance - The company has seen a drastic drop in revenue growth from nearly 20% in recent years to just 3% in the last quarter, signaling a fundamental shift [4][5] - Operating margins have decreased sharply from an average of 26% over four years to only 6% currently, reflecting a troubling trend in profitability [4] - Earnings per share have declined from $15.88 last year to $13.35 in the last twelve months, with projections for 2025 at $11.32 [4] Market Sentiment - The stock is currently trading at 7x forward adjusted earnings, which may appear attractive but could indicate anticipated further challenges rather than a bargain [3][10] - Historical data shows that Crocs tends to decline more severely than the market during turbulent times, suggesting that the current selling pressure may not be over [7][10] Management Actions - The management's decision to reduce orders indicates a clear concern about demand, which could further impact revenue and growth prospects [5][7] - There is speculation that management might be proactively positioning the company for better comparisons in the future, despite current challenges [10] Brand and Market Position - Despite financial difficulties, Crocs maintains strong brand loyalty and a dedicated customer base, which may help in recovering once economic conditions improve [10] - The footwear market is subject to unpredictable fashion trends, and Crocs' reliance on these trends could pose additional risks [5] Economic Context - Economic instability tends to affect discretionary spending, which could further challenge Crocs as consumers prioritize essential purchases over non-essential items like footwear [5][7] - If consumer sentiment shifts positively, Crocs could benefit disproportionately from increased spending on discretionary items [10]

Core Perspective - Crocs, Inc. has launched a community impact platform called STEP UP TO GREATNESS aimed at positively impacting over 3 million youth globally by equipping them with essential skills and opportunities [1][2] Group 1: STEP UP TO GREATNESS Initiative - The STEP UP TO GREATNESS platform focuses on helping young people gain skills, build confidence, and access opportunities to reach their potential [1][2] - Crocs, Inc. has committed to a multi-year partnership with UNICEF's UPSHIFT program, which aims to equip youth with 21st-century skills through innovation and entrepreneurship [1][3] Group 2: Partnership with UNICEF - UNICEF's UPSHIFT program has graduated 5.2 million participants over the last decade, collectively completing 145 million learning hours across 56 countries [4] - The partnership with Crocs, Inc. is expected to scale the impact of UPSHIFT, focusing on unlocking youth potential and fostering problem-solving skills [4] Group 3: Company Mission and Values - Crocs, Inc. aims to create a more comfortable world for all, which includes supporting communities through initiatives like STEP UP TO GREATNESS [4] - The company emphasizes the importance of creativity, communication, innovation, collaboration, and adaptability as fundamental skills for the future [3]

Company Overview - Crocs, Inc. is headquartered in Broomfield, Colorado, and is a leader in innovative casual footwear, combining comfort and style with consumer value [2] - The company's brands include Crocs and HEYDUDE, with products sold in over 80 countries through wholesale and direct-to-consumer channels [2] Upcoming Events - Crocs, Inc. will host a conference call on August 7, 2025, at 8:30 am ET to discuss the results of its second quarter ended June 30, 2025 [1] - Details for the conference call can be found in the Investor Relations section of the Crocs website, and the webcast will be available live and on replay until August 7, 2026 [1]

Core Viewpoint - Crocs, Inc. will present at Baird's 2025 Global Consumer, Technology & Services Conference on June 3, 2025, at 8:30 AM ET, highlighting its position as a leader in innovative casual footwear [1]. Company Overview - Crocs, Inc. is headquartered in Broomfield, Colorado, and is recognized as a world leader in innovative casual footwear, combining comfort and style [2]. - The company's brands include Crocs and HEYDUDE, with products sold in over 80 countries through wholesale and direct-to-consumer channels [2]. - For more information, stakeholders can visit the Investor Relations section of the Crocs website [2].