Group 1 - The core conclusion from Morgan Stanley's report indicates that the supply chain for toy OEM production is currently facing shortages due to more IP brands moving their production out of China, which explains the ongoing supply issues for products like Labubu and Crybaby from Pop Mart [1] - Morgan Stanley anticipates that once the supply shortage normalizes, major IPs will gain stronger bargaining power, leading to improved profit margins in the future [1] - Pop Mart is viewed positively due to its strong IP product supply, ambitious global expansion plans, and execution capabilities, with overseas sales expected to grow by 234% year-on-year by 2025, contributing 67% of total sales by 2027 [1] Group 2 - Morgan Stanley forecasts a compound annual growth rate (CAGR) of 52% for Pop Mart's sales and 66% for its profits from 2024 to 2027, with a net profit margin reaching 32% and return on equity (ROE) hitting 45% by 2027 [1] - The target price for Pop Mart is set at HKD 340, which corresponds to a projected price-to-earnings ratio of 34 times for 2026, with a rating of "overweight" maintained [1]