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倍耐力深耕中国20年成关键市场 计划继续在华投资
Xin Hua Cai Jing· 2025-10-11 05:04
Core Insights - Pirelli Group celebrates 20 years of industrial presence in China, emphasizing the importance of collaboration with Chinese automakers for industry innovation [1] - Pirelli has established three factories in China since 2005, employing over 5,000 people and operating more than 3,000 retail outlets, with sales in China projected to account for 11% of global sales by 2024 [1] - The company has a production capacity of approximately 15 million passenger car tires and 2 million motorcycle tires in China, focusing on high-value products [1] Industry Context - China is identified as a key high-end tire market and a significant area for future automotive technology, with a current vehicle ownership of about 350 million and over 21 million cars sold in the first eight months of the year, 45.5% of which are electric vehicles [1] - The establishment of the "Pirelli Asia-Pacific R&D Innovation Center" in Jining, Shandong, enhances collaboration with local universities and integrates with Pirelli's global R&D network [2] - Pirelli's Cyber tire technology, which integrates hardware and software for real-time data transmission to vehicle systems, is being tested by local automakers and will be applied in new vehicle models [2]