Core Viewpoint - Delage Automobiles, a legendary French luxury car brand, is making a high-profile comeback with significant investments from top billionaires, aiming to revive its historical prestige and appeal to ultra-wealthy collectors [3][4]. Investment and Ownership - The current owner, Laurent Tapie, is collaborating with Natixis Partners for larger-scale financing while opening investment opportunities for smaller investors to reignite brand recognition [3]. - Notable investors include François Pinault, Xavier Niel, and Christian Boyer, among others, indicating a strong interest from the elite wealth circle [3]. Historical Significance - Founded in 1905 by Louis Delage, the brand was renowned for producing high-end cars and racing vehicles, achieving significant accolades in the early 20th century [5][7]. - Delage was a prominent name in the luxury car market during the 1930s and 1940s, competing with brands like Ferrari and Bugatti, and winning numerous prestigious racing events [7][11]. Revival Strategy - Tapie believes reviving a historic brand is more meaningful than creating a new one, focusing on the allure of its storied past [4]. - The strategy includes targeting ultra-wealthy clients who view luxury cars as "moving works of art" and status symbols, rather than mere transportation [16]. Product Innovation - The D12 Hypercar, a hybrid supercar, is set to be the flagship model, featuring a 6.6-liter V12 engine capable of producing 850 horsepower, with a combined output of 1000 horsepower [18]. - The D12 will be produced in a limited run of only 30 units, each priced at €2 million (approximately $2.4 million), showcasing Delage's ambition to enter the global supercar market [18]. Market Outlook - Despite economic downturns, the supercar segment remains resilient, with record sales figures reported outside the Middle East [21]. - Delage plans to diversify its offerings with the upcoming Torpille 100A, a luxury touring supercar with a projected output of 1500 horsepower and a top speed of 500 km/h [21]. - The competitive landscape is evolving, with advancements in technology pushing supercar performance standards, making it crucial for Delage to achieve significant technical breakthroughs to compete effectively [22].