当LABUBU在全国几乎一只难求时，泡泡玛特却悄悄地在北京开了家有LABUBU的珠宝店。 6月14日，泡泡玛特旗下珠宝品牌"popop"北京首店在国贸商城开业，这是继上海港汇恒隆广场店之后的全国第二家门店。 北京门店 据了解，店内珠宝饰品涉及LABUBU、HIRONO、MOLLY、SKULL PANDA、TWINKLE TWINKLE等多个热门IP。品类包括吊坠、戒指、耳饰、手链、项 链等，价格在319元-2699元不等，材质以S925银、14k金、贝珠为主。 针对目前最火的LABUBU系列，该店目前有纯银吊坠，售价为459元，消费者可根据个人喜好，任意搭配编绳、贝珠等制成手链或项链。店内也有已搭配好 的手链和项链供顾客选择。 art 39410 178 per 201 the state t 3:35 STAN S NG 14 各式吊坠 0.68 le 2 1 contract of the proportion of the program of the later of the later of the later of the later of the latest of the l 6 P t 19 ...

Core Insights - Popop, a jewelry brand under Pop Mart, has opened its second global store in Beijing, showcasing a strong demand for its products despite some stock shortages [2][4][14] - The price range of Popop products varies from 319 to 26,99 yuan, with some items exceeding 10,000 yuan, indicating a premium pricing strategy [6][11] - The store has a high female customer base, with over 80% of shoppers being women, and a notable acceptance of the brand's pricing despite higher costs compared to similar materials [2][11] Product Availability - Initial stock levels at the Beijing store are sufficient, but popular series like LABUBU, Hirono, and MOLLY are already facing shortages, particularly the LABUBU bracelet [4][12] - The most expensive item in the store is a pure gold necklace priced at 19,800 yuan, highlighting the brand's luxury offerings [6][9] Customer Experience - The store features various popular IPs and employs a follow-up recommendation approach by staff to enhance customer engagement [3][4] - Despite the positive reception, the store's physical setup is still being refined, which may affect the shopping experience [7] Market Positioning - Popop's products are priced significantly higher than similar items found on platforms like Taobao, indicating a strong brand premium [11] - The brand's focus on design over material quality resonates with consumers, who prioritize aesthetics in their purchasing decisions [11][12] Future Outlook - The founder of Pop Mart expressed intentions to explore various product categories, suggesting a potential for further expansion in the jewelry sector [14]