Core Insights - Popop, a jewelry brand under Pop Mart, has opened its second global store in Beijing, showcasing a strong demand for its products despite some stock shortages [2][4][14] - The price range of Popop products varies from 319 to 26,99 yuan, with some items exceeding 10,000 yuan, indicating a premium pricing strategy [6][11] - The store has a high female customer base, with over 80% of shoppers being women, and a notable acceptance of the brand's pricing despite higher costs compared to similar materials [2][11] Product Availability - Initial stock levels at the Beijing store are sufficient, but popular series like LABUBU, Hirono, and MOLLY are already facing shortages, particularly the LABUBU bracelet [4][12] - The most expensive item in the store is a pure gold necklace priced at 19,800 yuan, highlighting the brand's luxury offerings [6][9] Customer Experience - The store features various popular IPs and employs a follow-up recommendation approach by staff to enhance customer engagement [3][4] - Despite the positive reception, the store's physical setup is still being refined, which may affect the shopping experience [7] Market Positioning - Popop's products are priced significantly higher than similar items found on platforms like Taobao, indicating a strong brand premium [11] - The brand's focus on design over material quality resonates with consumers, who prioritize aesthetics in their purchasing decisions [11][12] Future Outlook - The founder of Pop Mart expressed intentions to explore various product categories, suggesting a potential for further expansion in the jewelry sector [14]