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泡泡玛特(09992)员工在直播时对话引争议,股价昨跌5.88%
Xin Lang Cai Jing· 2025-11-08 06:04
Core Viewpoint - The incident involving the accidental broadcast of a private conversation between two employees during a live stream has sparked discussions about the pricing rationality of Pop Mart's products, leading to a significant drop in the company's stock price by 5.88% on November 7 [3]. Group 1: Incident Details - During a live stream showcasing the DIMOO new diary series blind box, two employees were overheard discussing the price of a 79 yuan product, with one expressing that the price was "a bit excessive" [3]. - The male employee's response, "It's okay, someone will pay for it," was interpreted by many as a mockery of consumers, suggesting they are "suckers" who will buy the overpriced items [3]. Group 2: Market Reaction - Consumers are questioning the rationality of the pricing, with some stating that even employees find the prices high, while others express willingness to pay for the emotional value associated with the products [4]. - The incident has raised concerns among investors regarding the volatility of the brand's valuation, reflecting a potential impact on market sentiment [4]. Group 3: Company Response - Pop Mart's official customer service indicated that internal measures are being taken regarding the employees involved in the incident, and they are verifying the situation [4]. - As of now, there has been no notification regarding any adjustments to the price of the 79 yuan product mentioned during the live stream [4].