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MINISO Boosts Creative Lineup With Artist Collaborations
Yahoo Financeยท 2025-10-02 13:40
Group 1 - MINISO Group Holding Limited (NYSE:MNSO) is implementing an in-house proprietary IP incubation plan to enhance its intellectual property portfolio and growth prospects [1] - The company has collaborated with nine artists to create new designs and collections, indicating a strategic focus on innovation [1] - The new IP YOYO has gained traction since June, contributing to sales growth both online and in-store, with plans for international expansion [2] Group 2 - Other IPs such as DUNDUN Chicken, PenPen Penguin, and Gift Bear and Friends have also significantly contributed to MINISO's growth [2] - Gift Bear and Friends has generated over $28.1 million in sales since its launch in October 2023, showcasing the success of the company's IP strategy [3] - CEO Ye Guofu emphasized that the investment in proprietary IP is a long-term commitment aligned with emerging trends rather than a short-term commercial strategy [3] Group 3 - MINISO is a Chinese investment holding company focused on retail and wholesale of design-led lifestyle and pop toy products, including home decor, accessories, beauty tools, and toys [4] - The company was founded in 2013 and operates a character-themed store in Vietnam, expanding its market presence [4]