Core Insights - Another Tomorrow has joined the Aura Blockchain Consortium to introduce a digital product passport (DPP) for its Winter/Spring 2026 collection, marking a significant innovation in the fashion industry [1][2] - The brand emphasizes transparency and accountability, aiming to empower customers through the use of blockchain technology [2] - The Aura Blockchain Consortium, co-founded by major luxury brands, seeks to enhance sustainability and traceability in luxury product supply chains [3] Company Overview - Another Tomorrow is a luxury label founded by Vanessa Barboni-Hallik, who has a background in investment banking, specifically as a former managing director at Morgan Stanley [2] - The brand focuses on circularity and digitalization, receiving a $2 million investment from Una Terra in March 2024 as part of its Series A funding round [2] - Angelina Jolie serves as a strategic advisor to Another Tomorrow, highlighting the brand's commitment to industry transformation [2] Industry Context - The Aura Blockchain Consortium was established in 2021 by prominent luxury brands including LVMH and Prada Group to promote sustainable practices in the luxury sector [3] - The consortium aims to address supply chain opacity and set new standards for transparency and traceability in the industry [3] - Marcel Härtlein, CEO of Aura, notes that Another Tomorrow's adoption of blockchain-enabled DPPs exemplifies how technology can enhance customer experiences through transparency and circularity [4] Technology Implementation - Each product from Another Tomorrow will feature traceability technology with dual NFC and QR code connectors, developed by Temera, a partner in the Aura ecosystem [4] - Temera's platform ensures the integrity of product-related data from sourcing to production [4]

Teijin is piloting a Digital Product Passport (DPP) system to track recycled polycarbonate (PC) used in automotive parts, with a clear eye on upcoming EU regulations for end-of-life vehicles. The Japan-based materials supplier has begun a demonstration project using DPPs from Circularise to ensure full traceability of recycled PC resin across its supply chain. The trial is designed to test whether this digital passport technology can function as a practical compliance tool for the EU’s draft Directive on ...

Core Insights - The Digital Product Passport (DPP) is a regulatory initiative aimed at enhancing transparency and sustainability in retail by allowing consumers to access detailed product information through QR codes [1][2] - The DPP will require brands and manufacturers to provide verified data for specific product categories, starting with textiles and electronics [2] - While initially perceived as a compliance burden, DPPs offer significant opportunities for digital innovation, sustainability, and customer engagement, fostering long-term competitive advantages [3] Group 1: Digital Product Passport Overview - A Digital Product Passport serves as a dynamic digital ID that carries item-level information throughout a product's lifecycle [2] - DPPs connect physical products with digital data via unique identifiers that detail origin, materials, production processes, and end-of-life options [4] - The implementation of DPPs aids companies in managing supply chains, complying with regulations, and assessing environmental and authenticity risks [4] Group 2: Benefits for Consumers and Businesses - For consumers, DPPs enhance confidence in the authenticity and sustainability of purchased products [5] - Businesses can leverage DPPs for data-driven insights that improve sourcing, inventory optimization, supply chain efficiency, and support circular initiatives like resale, repair, and recycling [5] - The DPP framework enables a transparent information chain accessible to consumers, regulators, and brands, fostering trust and accountability [6]