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Another Tomorrow Joins Aura for Blockchain-Backed DPPs
Yahoo Finance· 2026-01-13 14:00
Core Insights - Another Tomorrow has joined the Aura Blockchain Consortium to introduce a digital product passport (DPP) for its Winter/Spring 2026 collection, marking a significant innovation in the fashion industry [1][2] - The brand emphasizes transparency and accountability, aiming to empower customers through the use of blockchain technology [2] - The Aura Blockchain Consortium, co-founded by major luxury brands, seeks to enhance sustainability and traceability in luxury product supply chains [3] Company Overview - Another Tomorrow is a luxury label founded by Vanessa Barboni-Hallik, who has a background in investment banking, specifically as a former managing director at Morgan Stanley [2] - The brand focuses on circularity and digitalization, receiving a $2 million investment from Una Terra in March 2024 as part of its Series A funding round [2] - Angelina Jolie serves as a strategic advisor to Another Tomorrow, highlighting the brand's commitment to industry transformation [2] Industry Context - The Aura Blockchain Consortium was established in 2021 by prominent luxury brands including LVMH and Prada Group to promote sustainable practices in the luxury sector [3] - The consortium aims to address supply chain opacity and set new standards for transparency and traceability in the industry [3] - Marcel Härtlein, CEO of Aura, notes that Another Tomorrow's adoption of blockchain-enabled DPPs exemplifies how technology can enhance customer experiences through transparency and circularity [4] Technology Implementation - Each product from Another Tomorrow will feature traceability technology with dual NFC and QR code connectors, developed by Temera, a partner in the Aura ecosystem [4] - Temera's platform ensures the integrity of product-related data from sourcing to production [4]
Teijin pilots digital product passports to track recycled PC in EV supply chains
Yahoo Finance· 2025-11-21 16:52
Core Insights - Teijin is piloting a Digital Product Passport (DPP) system to track recycled polycarbonate (PC) used in automotive parts, aligning with upcoming EU regulations for end-of-life vehicles [1][2] Group 1: Project Overview - The trial aims to test the DPP technology as a compliance tool for the EU's draft Directive on End-of-Life Vehicles (ELV), which requires automakers and suppliers to prove the origin and recycled content of materials [2] - Teijin is focusing on recycled PC resins recovered from automotive headlamps, a significant application of PC in vehicles [3] Group 2: Technology and Implementation - The digital system enables stakeholders in the value chain, including tier suppliers, OEMs, and end customers, to verify the materials used in specific products [3] - Teijin is using Panlite CM, a product line that combines recycled PC with virgin PC, reflecting the trend towards hybrid material solutions as OEMs increase recycled content targets [4] Group 3: Goals and Future Plans - The project aims to demonstrate how DPPs can function in a real-world automotive supply chain, providing real-time data on material sources and characteristics [5] - Depending on the simulation outcomes, Teijin plans to attach DPPs to its recycled PC resin products continuously, offering a data-driven method for evaluating environmental performance and recycled content [6]
Digital Product Passports: unlocking transparency and circularity in retail
Yahoo Finance· 2025-10-27 17:52
Core Insights - The Digital Product Passport (DPP) is a regulatory initiative aimed at enhancing transparency and sustainability in retail by allowing consumers to access detailed product information through QR codes [1][2] - The DPP will require brands and manufacturers to provide verified data for specific product categories, starting with textiles and electronics [2] - While initially perceived as a compliance burden, DPPs offer significant opportunities for digital innovation, sustainability, and customer engagement, fostering long-term competitive advantages [3] Group 1: Digital Product Passport Overview - A Digital Product Passport serves as a dynamic digital ID that carries item-level information throughout a product's lifecycle [2] - DPPs connect physical products with digital data via unique identifiers that detail origin, materials, production processes, and end-of-life options [4] - The implementation of DPPs aids companies in managing supply chains, complying with regulations, and assessing environmental and authenticity risks [4] Group 2: Benefits for Consumers and Businesses - For consumers, DPPs enhance confidence in the authenticity and sustainability of purchased products [5] - Businesses can leverage DPPs for data-driven insights that improve sourcing, inventory optimization, supply chain efficiency, and support circular initiatives like resale, repair, and recycling [5] - The DPP framework enables a transparent information chain accessible to consumers, regulators, and brands, fostering trust and accountability [6]