John Lewis has unveiled its latest retail media offer at the relaunch of its Bluewater branch in Kent. The store features eight eye-catching digital screens, including a seven meter by four-meter show-stopper in its atrium.Custom made and installed by the retail media specialists Barrows Connected Store, the screens are the first of their kind to be introduced at John Lewis. The high-definition displays allow for curated content, which can help boost brand prominence and ultimately drive sales.There are thr ...

Retailer John Lewis has launched what it is calling a “premium” retail media proposition at its freshly-refurbed outlet in Dartford’s Bluewater shopping centre.The new-look department store will now feature a seven metre-high digital billboard in its atrium, forming part of a series of high-impact touchpoints dotted throughout the shop.One of eight new digital screens mounted in the store, the seven-by-four-metre billboard has been designed to “help bring cinematic above-the-line content to customers” accor ...

Outfront Media (OUT) FY Conference Summary Company Overview - **Company**: Outfront Media - **Event**: FY Conference held on May 14, 2025 - **Key Speakers**: Interim CEO Nick Bryan, EVP and CFO Matt Siegel Core Industry Insights - **Industry**: Out of Home (OOH) Advertising - **Market Position**: Outfront Media is positioned as a leader in the OOH advertising space, focusing on enhancing its value proposition to marketers and improving operational efficiencies. Key Points and Arguments Leadership and Experience - Nick Bryan has over 35 years of experience in the advertising agency sector, emphasizing the value of OOH advertising in brand building and growth [4][6][7]. Strategic Imperatives 1. **Sales Strategy and Culture**: Focus on changing the sales strategy and organizational culture to align with market demands [6][7]. 2. **Technology and Automation**: Emphasis on improving systems and technology for better automation and process efficiency [7]. 3. **Attracting Non-OOH Advertisers**: Targeting large multinational brands that currently underutilize OOH advertising [7][27]. 4. **Operational Efficiency**: Aiming for high operational efficiency across all initiatives [7]. Marketing and Measurement Challenges - OOH advertising is perceived as undervalued and poorly marketed, leading to a decline in its share of total media spend [4][9]. - The need for improved measurement metrics, including reach and frequency, to enhance the effectiveness of OOH advertising [9][13][16]. - The industry must focus on providing clear Return on Advertising Spend (ROAS) and incrementality metrics to attract sophisticated marketers [9][16]. Market Trends and Performance - Q1 2025 saw a 4% increase in national advertising but a 3% decline in local advertising [35]. - The company is optimistic about Q2 trends, with 90% of the quarter booked and 70-75% visibility for the year [37][40]. - The West region, particularly LA, faces challenges but shows potential for recovery with upcoming entertainment events [45]. Financial Strategy and Outlook - Outfront Media is focusing on structural improvements to enhance profitability and operational agility [34]. - The exit from low-margin contracts in New York and Los Angeles is part of a strategy to improve EBITDA margins [46][47]. - Digital conversions are targeted at 100-150 units per year, with a consistent internal rate of return (IRR) of around 25% [62][64]. Future Growth and M&A Strategy - The focus for 2025 is on transformation and operational excellence, with modest M&A opportunities considered for future growth [67][68]. - Potential areas for M&A include technology, systems, and partnerships in the experiential space [68]. Additional Important Insights - The company recognizes the need to integrate OOH advertising into the broader marketing mix, emphasizing its role in brand building and consumer engagement [22][33]. - There is a significant opportunity in the retail sector, as retailers increasingly seek to become media owners [28][30]. - The company is aware of macroeconomic uncertainties but remains confident in its operational resilience and market position [41][43]. This summary encapsulates the key discussions and insights from the Outfront Media FY Conference, highlighting the company's strategic focus, market challenges, and future growth opportunities.