Core Insights - Docusign celebrates the 25th anniversary of the ESIGN Act by introducing six new digital signature styles that enhance personalization in digital agreements [1][3] - The new signature styles are designed by typeface designers Libbie Bischoff and Lynne Yun, reflecting various personalities and aesthetics [2][5] - A Docusign survey indicates a generational shift in signature styles, with only 51% of Gen Z using cursive compared to 80% of Boomers, highlighting the growing importance of digital signatures as a form of self-expression [3][10] Company Overview - Docusign has over 1.7 million customers and serves more than a billion people in over 180 countries, focusing on simplifying business processes through digital agreements [13] - The company emphasizes the importance of both security and personalization in digital signatures, with 64% prioritizing security and 55% desiring personalization [10] - Docusign's Intelligent Agreement Management platform aims to unlock business-critical data trapped in documents, enhancing efficiency and reducing costs for businesses [13] Signature Styles - The six new signature styles include "The Curator," "The Letter Writer," "The Overachiever," "The Party Starter," "The Renaissance Soul," and "The Vintage Enthusiast," each reflecting different personality traits and aesthetics [6][7][8][9][11][12] - The introduction of these styles aims to amplify personal expression in digital signatures, making them more reflective of individual identity [5][10]