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迪士尼(DIS.US)流媒体粉丝福利再升级 为Disney+与Hulu订阅用户推出专属优惠
Zhi Tong Cai Jing· 2025-05-30 01:26
Core Insights - Disney is expanding its flagship streaming service Disney+ and Hulu by introducing new subscriber benefits aimed at retaining existing users and attracting new ones [1][2] Group 1: Disney+ Subscriber Benefits - Disney+ subscribers will receive exclusive perks such as discounts at Disney theme parks, free in-game items, and a $10 credit on the Disney Pinnacle platform [1] - As of Q2 FY2025, Disney+ has approximately 124.6 million subscribers, a slight decrease from 125.3 million in the previous quarter [1] - The peak subscriber count for Disney+ was around 153.8 million at the end of Q3 FY2024 [1] - About 30% of Disney+ subscribers are using the ad-supported plan instead of the Premium (ad-free) option [1] - Management expects a slight quarter-over-quarter growth in Disney+ subscribers for the current Q3 [1] Group 2: Hulu Subscriber Benefits - Hulu subscribers can win tickets to live recordings of "Jimmy Kimmel Live!", Comic-Con, and Lollapalooza starting June 2 [2] - Users who subscribe to both Disney+ and Hulu can enjoy benefits from both platforms [2] - Disney's Executive Vice President, Samantha Rosenberg, emphasized that these exclusive benefits are a way to thank subscribers [2] Group 3: Subscription Pricing and Bundles - Disney+ offers a Basic plan at $9.99/month and a Premium plan at $15.99/month; Hulu's pricing ranges from $7.99 to $17.99/month depending on ad inclusion and Live TV [3] - The Disney Bundle includes Duo Basic (Disney+ with Ads + Hulu with Ads) at $10.99/month and Duo Premium (ad-free versions) at $19.99/month [4] - Existing subscribers can upgrade to the Bundle with automatic deductions applied [4] Group 4: Market Position and Resilience - Analysts believe that Disney+ and Hulu have the capability to withstand the current global tariff battles and are expected to show strong revenue resilience amid a weak macroeconomic environment [4]