Mission in the 'Convoy' Campaign[Second mission in the Jeep® brand's Gladiator "Convoy" campaign, following Shadow Ops Heritage-theme, two-tone execution inspired by Jeep brand...]### Jeep® Brand's 'Billy Goes to the River' Takes No. 1 Automotive Spot on YouTube AdBlitz Leaderboard["Billy Goes to the River" was named the top automotive performer for YouTube AdBlitz 2026, with the commercial rising to the top based on a...][More Releases From This Source]## Explore[Automotive][General Sports][Sporting Even ...

Core Insights - Dodge is launching the "Misfits" marketing campaign for the next-gen 2026 Dodge Charger Scat Pack, emphasizing its status as the "world's fastest AWD muscle car" [1][2] - The campaign aims to connect the brand's heritage with its future, highlighting the performance and attitude that define Dodge [2][3] Marketing Campaign - The "Misfits" campaign will debut with a 60-second spot on social media, followed by a 30-second broadcast version during significant events like March Madness and NASCAR [1][7] - Olivier Francois, Stellantis global chief marketing officer, stated that the campaign is designed to provoke and inspire loyalty, showcasing the Charger as a cultural icon [2] Product Features - The 2026 Dodge Charger Scat Pack features a 3.0L twin-turbocharged engine delivering 550 horsepower, capable of accelerating from 0-60 mph in just 3.9 seconds [7][12] - The starting MSRP for the Charger Scat Pack is $54,995, making it the most powerful vehicle in its class under $55,000 [7] Awards and Recognition - The next-gen Dodge Charger has been recognized as the 2026 North American Car of the Year (NACTOY), highlighting its performance and innovation [3][6] - The Charger lineup has also received accolades from various automotive publications, reinforcing its status in the market [6] Product Lineup - The Charger lineup includes both two-door and four-door configurations, with all models featuring standard all-wheel drive [8] - The lineup also includes the all-electric 670-horsepower Dodge Charger Daytona Scat Pack, showcasing Dodge's commitment to multi-energy vehicles [3][12]

Core Insights - The Dodge Charger has won the 2026 MotorWeek Drivers' Choice Awards for both Best of the Year and Best Sport Coupe, highlighting its exceptional performance and innovative design [1][1][1] Product Lineup - The Charger multi-energy lineup is now open for orders, featuring standard all-wheel drive and options for both two-door and four-door models [1] - The lineup includes: - 670-horsepower all-electric Dodge Charger Daytona Scat Pack, recognized as the world's quickest and most powerful muscle car - 420-horsepower twin-turbocharged Dodge Charger R/T, offering the highest standard horsepower of any muscle car in the industry - 550-horsepower twin-turbocharged Dodge Charger Scat Pack, the most powerful vehicle in the industry priced under $55,000 [1][1] Awards and Recognition - The Dodge Charger has received multiple prestigious accolades, including the 2026 North American Car of the Year and Car of the Year honors from TopGear.com, Detroit Free Press, and The Detroit News [1][1] - MotorWeek selected the Charger as the Best of the Year from winners across 12 vehicle categories, emphasizing its multi-energy performance and heritage-inspired design [1][1] Company Vision - Dodge CEO Matt McAlear stated that the recognition of the Charger validates its uncompromising performance, distinctive design, and cutting-edge technology while remaining true to the brand's heritage [1][1]

Core Viewpoint - Tony Stewart Racing NHRA drivers Leah Pruett and Matt Hagan are set to unveil new Dodge race car graphics at the 2026 NHRA Gatornationals, scheduled for March 5-8 in Gainesville, Florida, marking the start of the racing season [1][2]. Group 1: Driver Highlights - Leah Pruett, a 12-time NHRA Top Fuel event winner, returns to competition after a two-year hiatus for maternity leave, eager to reclaim her competitive edge [1][2]. - Matt Hagan, a four-time world Funny Car champion, enters his 19th season with a total of 55 career wins in Dodge Funny Cars, having finished as runner-up in the 2025 standings [1][2]. Group 2: Event Details - The NHRA Gatornationals will feature qualifying runs on March 6 and 7, with final eliminations scheduled for March 8 [1][2]. - The event marks the season opener for the NHRA, showcasing the new Dodge race car graphics and the competitive spirit of the drivers [1][2]. Group 3: Team and Ownership - Tony Stewart, the team owner and a motorsports legend, will also compete in the Top Fuel class in 2026, having previously replaced Pruett in the TSR Dodge dragster during her absence [1][2]. - Stewart's involvement includes a return to NASCAR, where he will participate in the CRAFTSMAN Truck Series under Ram's Free Agent program [1][2]. Group 4: Dodge Brand Overview - Dodge continues to innovate with its next-generation lineup, including the all-electric 670-horsepower Dodge Charger Daytona Scat Pack and the 710-horsepower Dodge Durango SRT Hellcat, emphasizing performance and customization [1][2][3]. - The Dodge brand has a legacy of over 112 years, focusing on performance and customer care through its Mopar division, which provides genuine parts and accessories [2][3].

Core Insights - The Dodge Durango SRT Hellcat, featuring a 710-horsepower supercharged HEMI® V-8 engine, is now available for order across all 50 states in the U.S., marking it as the fastest American gas-powered SUV ever [1][10] - The 2026 model introduces new customization options, including the Triple Nickel exterior color and Mopar carbon-fiber stripes, allowing for over 10 million personalization combinations for the Durango SRT Hellcat Jailbreak [2][10] Product Features - The Dodge Durango is highlighted as the only three-row muscle SUV on the market, offering best-in-class towing and performance capabilities [4] - The 2026 Durango lineup includes eight available exterior colors, with recent additions like Triple Nickel and B5 Blue, enhancing the vehicle's aesthetic appeal [6][10] - New Mopar carbon-fiber-style dual stripes are introduced, expanding the customization options for the Durango lineup [7][10] Sales and Market Performance - Dodge has experienced 14 consecutive months of sales growth, indicating strong market momentum for the Durango model [4] - The full 2026 Dodge Durango lineup is now available nationwide, including in key states such as California, Massachusetts, and New York [4][10] Marketing and Promotion - Dodge is promoting the Durango SRT Hellcat through a holiday-themed social media campaign featuring a video of Santa delivering toys in the high-powered SUV [3][10]

Core Points - The Dodge Charger Scat Pack Nose has been certified for 2026 Approved Body Configuration (ABC)-sanctioned Late Model competition, produced by Five Star Racecar Bodies [2][7] - The new Charger Nose is designed to reflect the aggressive styling of the next-generation Dodge Charger, featuring the Fratzog logo, and will be showcased at the Performance Racing Industry (PRI) Show [3][7] - Direct Connection is the official source for high-performance parts for Dodge, Jeep, and Ram vehicles, and is involved in various motorsports initiatives [4][9] Product Details - The Charger Scat Pack Nose underwent rigorous wind tunnel testing to meet competitive racing standards, ensuring compliance with balance, drag, and downforce requirements [5][6] - Constructed from a high-impact proprietary plastic blend, the nose is available in four colors: white, black, blue, and red, with a complete line of accessories for easy installation [5][7] - The Charger Nose and graphics kits will be available for order starting January 1, 2026 [10] Industry Impact - The approval of the Charger Nose marks a significant step in Stellantis' involvement in motorsports, alongside the Ram brand's return to NASCAR in 2026 [9] - Direct Connection's initiatives, including the Charger Hustle Stuff Drag Pak, aim to support grassroots racers and enhance the performance vehicle market [8][9] - The new Dodge Charger lineup for 2026 includes the 550-horsepower Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK H.O. engine, expanding the brand's performance offerings [14]

Core Insights - The all-new Dodge Charger multi-energy lineup, featuring the 550-horsepower Dodge Charger Scat Pack and the 670-horsepower all-electric Dodge Charger Daytona Scat Pack, is a finalist for the 2026 North American Car of the Year award [2][3]. Product Highlights - The Dodge Charger Scat Pack, powered by a twin-turbocharged SIXPACK engine, delivers 550 horsepower and can accelerate from 0-60 mph in 3.9 seconds, with a starting MSRP of $54,995 [4][5]. - The all-electric Dodge Charger Daytona Scat Pack offers 670 horsepower, achieving 0-60 mph in just 3.3 seconds, and is priced starting at $59,995 [4][5][13]. - Both models are available in two-door and four-door configurations, providing consumers with a range of choices [3][4]. Market Positioning - Dodge emphasizes its commitment to performance and innovation, positioning the Charger lineup as the most powerful vehicles under $60,000 in their respective categories [3][4]. - The Charger lineup includes advanced features such as a driver-focused interior, a full suite of drive modes, and standard safety technologies [5][9]. Industry Recognition - The North American Car of the Year awards recognize outstanding new vehicles based on innovation, design, safety, and user experience, with the Charger lineup being selected by a jury of automotive journalists [7].

Core Points - Dodge is launching the "Ultimate Muscle Car Experience" sweepstakes for members of DodgeGarage.com, offering a chance to win a two-day high-performance driving experience at Radford Racing School [2][3][4] - The winner will drive the 670-horsepower 2026 Dodge Charger Daytona Scat Pack, noted as the world's quickest and most powerful muscle car, capable of completing a quarter-mile in 11.5 seconds and accelerating from 0-60 mph in just 3.3 seconds [3][9] - The sweepstakes is open to members aged 18 and older with a valid U.S. driver's license, running from September 16 to November 2, 2025, with the winner announced by November 7, 2025 [4][6][5] Sweepstakes Details - The experience includes performance driving training on Day 1, focusing on high-performance driving fundamentals, and drag racing on Day 2, covering various skills such as throttle control and reaction time [7] - A pre-paid credit card will be provided to the winner to assist with travel expenses [4] - Participants must sign up for a free membership on DodgeGarage.com to enter the sweepstakes [5][6] Radford Racing School - Radford Racing School, located near Phoenix, Arizona, offers over 80 performance vehicles and state-of-the-art facilities for high-performance driving training [6][8] - The school is recognized as the official high-performance driving school of Dodge//SRT, providing professional instruction for participants [3][5] Dodge Brand Overview - Dodge continues to emphasize its performance brand identity with a lineup that includes the 710-horsepower Dodge Durango SRT Hellcat and the Dodge Hornet, which boasts best-in-class performance in its segment [10] - The Dodge Charger lineup for 2026 expands with the introduction of the 550-horsepower Dodge Charger Scat Pack, powered by the new 3.0L Twin Turbo SIXPACK H.O. engine [9]

Core Points - MotorTrend Presents Roadkill Nights Powered by Dodge is celebrating its 10th anniversary, returning to downtown Pontiac on August 9, 2025, with street-legal drag racing on Woodward Avenue [1][5][8] - The event will feature the Dodge Direct Connection Grudge Race, which will have a new "Outlaw" format for the fifth consecutive year [4][10] - The event is expected to attract tens of thousands of auto enthusiasts, showcasing new Dodge products, thrill rides, and a massive car show [5][6][8] Event Details - The 10th edition of the event will take place in downtown Pontiac, where it originally started in 2015 [6][8] - Competitors will race for bragging rights in street-legal drag racing, while fans can enjoy an expanded event footprint [5][6] - Tickets for the event start at $25 and are available for purchase online [8][9] Community Impact - Pontiac's Mayor Tim Greimel expressed excitement about the event, highlighting its role in celebrating automotive excellence and boosting local business [6] - The event has evolved from a grassroots gathering to a major attraction for performance car enthusiasts in Metro Detroit and beyond [6][7] Promotional Activities - The "Get Your Ass in Gear" sweepstakes offers a grand prize trip to the event, along with other perks [13][15] - Participants can enter the sweepstakes through Dodge and Mopar's online merchandise sites [14][15] Competitor Highlights - The Grudge Race will feature various competitors, including Demi Bagby, Garrett Dobbs, and defending champion Morgan Evans, each bringing unique vehicles to the race [15][16]

Core Insights - The all-new Dodge Charger Daytona is set to debut at the 41st Tire Rack One Lap of America, showcasing its performance capabilities over a 3,500-mile endurance event from May 3-10 [1][2][4] Company Overview - Dodge positions the Charger Daytona as the world's quickest and most powerful muscle car, featuring a 670-horsepower engine [4][10] - The Charger Daytona Scat Pack will compete in the Alternative Fuel class, highlighting its performance and design [5][6] Event Details - The One Lap of America event will cover eight states and include various racing formats such as skid pad, autocross, and time trials [4][5] - Key locations for the event include South Bend, Indiana; Grissom Air Force Base; Gateway Motorsports Park; and Virginia International Raceway [4] Vehicle Specifications - The Charger Daytona Scat Pack will be stock except for a roll cage and will feature advanced performance components like 16-inch Brembo brakes and two-valve continuously variable dampers [6][12] - The vehicle is equipped with a rear mechanical limited slip differential and a Track Package to enhance grip and handling [7][12] Performance Features - The Charger Daytona includes multiple drive modes such as Track, Drag, and Custom, optimizing performance for different racing conditions [12] - The vehicle also features a Drive Experience Recorder for capturing and analyzing track performance [12]