Financial Data and Key Metrics Changes - The company expects a full-year gross margin decline of about 150 basis points year-over-year, with Q1 showing a better-than-expected decline of 200 basis points instead of the anticipated 300 basis points [11][12] - The average revenue per user is in the $6 range, indicating a strong value proposition [21] Business Line Data and Key Metrics Changes - Duolingo Max now accounts for about 7% of subscribers, showing impressive growth and contributing to a strong Q1 performance [31] - The company added 48 new language courses in a year, significantly faster than the previous pace of course additions [32] Market Data and Key Metrics Changes - Daily active users (DAUs) grew by 49% year-over-year, with strong growth across all regions, including mature markets [37][39] - The company has 30 million active users, indicating substantial room for growth in the language learning market, which has an estimated 2 billion learners globally [39] Company Strategy and Development Direction - The company aims to expand beyond language learning into subjects like math, music, and chess, with a focus on creating content that is beneficial for users and society [79] - AI is a central part of the company's strategy, enabling faster content creation and improved teaching methods [114][115] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the roadmap for 2025, noting no significant changes in trends due to macroeconomic factors [20] - The company is committed to being AI-first, focusing on automating processes while investing in new AI features [116][118] Other Important Information - The company is testing pricing strategies and may adjust features across different subscription tiers [102][105] - Marketing efforts will continue to leverage social media for efficient user acquisition and engagement [96][98] Q&A Session Summary Question: Can you discuss the cadence of gross margin for the year? - The company expects a 150 basis point decline for the full year, with Q1 showing a better performance than anticipated [11][12] Question: What are the expectations for new language modules? - The company is excited about the addition of chess and other subjects, which are expected to increase user engagement [14][15] Question: Are there any signs of macro softness affecting the business? - Management has not observed any significant changes in trends due to the macro environment and remains confident in the business outlook [20][21] Question: How is the company prioritizing new content production? - The focus remains on language learning, but there will be significant improvements in math and music content due to AI [65] Question: What is the impact of Duolingo Max on subscriber conversion rates? - The company believes that Max has a positive impact on platform lifetime value and is seeing upgrades from Super subscribers [131]