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南京埃斯顿,全国销量第一!
Nan Jing Ri Bao· 2025-08-07 22:49
Core Insights - Nanjing Estun Automation Co., Ltd. has maintained its position as the leader in China's robotics market for two consecutive quarters, achieving a market share of 10.5% by mid-2025, which has contributed to a domestic market penetration rate of 55.3% in the industrial robotics sector [1][4][14] Group 1: Market Position and Growth - China is the most competitive regional market for industrial robots, with over 95% of global industrial robot brands establishing operations in the country [3] - Estun's growth in shipment volume is driven by its innovative solutions, including AI-integrated robotics that enhance usability and safety, allowing for rapid skill transitions from "ordinary workers" to "advanced technicians" [8][16] Group 2: Technological Advancements - Estun has launched the NGC control platform and the ERI implementation control platform, which support higher openness for secondary development and real-time interaction, facilitating multi-robot collaboration and external axis integration [6][12] - The integration of AI technology into robotics has expanded the breadth of application scenarios, while advancements in process software are crucial for deepening the implementation of these scenarios [9][11] Group 3: Industry Strategy and Solutions - Estun has developed a comprehensive solution that combines horizontal processes with vertical industries, allowing for modular solutions that can be customized to meet specific customer needs [12][13] - The company has established a global supply chain structure with 75 business outlets and multiple production bases, marking a significant shift towards a "Local for Global" strategy [14][16] Group 4: Competitive Landscape - The evolution of the Chinese robotics industry reflects a shift from following to surpassing foreign brands, showcasing the increasing competitiveness of domestic players like Estun [16] - The focus on high-quality, high-value scenarios and the integration of intelligent technologies are transforming industrial robots from mere programming devices to self-judging equipment, enhancing the value of production data [16]