Core Viewpoint - The article highlights the significant growth and market leadership of Estun Automation in the Chinese industrial robot market, emphasizing its technological advancements and strategic initiatives that have contributed to its success [1][3][8]. Market Position and Performance - In the first half of 2025, Estun ranked first in China's industrial robot market with a market share of 10.5%, marking it as the largest domestic supplier by shipment volume [1]. - The domestic market's localization rate for industrial robots increased to 55.3%, up approximately 5 percentage points from the entire year of 2024 [1]. Technological Advancements - Estun has introduced a new open control platform, NGC, and the ERI (Estun Robot Interface) at the Automatica exhibition in Germany, which supports real-time communication and multi-robot collaboration [4]. - The platform's open nature enhances deployment efficiency in complex production lines, particularly in tasks requiring perception and adaptability, such as welding and grinding [4]. Solution Development - Estun has developed a comprehensive "horizontal + vertical" solution system, achieving full process coverage in metal processing, including casting, stamping, bending, welding, grinding, and spraying [5]. - The company’s solutions are now widely applied in various industries, including home furnishings, building materials, and home appliances, with a growing presence in high-end automotive manufacturing [5][6]. Global Expansion Strategy - Estun is accelerating its global production and service network, having established 75 business locations worldwide by the end of 2024 [7]. - The company’s new production base in Poland, along with acquisitions of overseas companies, supports a localized operational model aimed at enhancing responsiveness to global customer needs [7]. Market Trends - The Chinese industrial robot market is witnessing three main trends: the integration of AI and edge intelligence, a shift from broad application to deep implementation, and increasing competitiveness among domestic manufacturers [8]. - Leading companies like Estun are transitioning from price competition to value competition, focusing on system solution capabilities rather than just individual machine performance [8].

Core Insights - Nanjing Estun Automation Co., Ltd. has maintained its position as the leader in China's robotics market for two consecutive quarters, achieving a market share of 10.5% by mid-2025, which has contributed to a domestic market penetration rate of 55.3% in the industrial robotics sector [1][4][14] Group 1: Market Position and Growth - China is the most competitive regional market for industrial robots, with over 95% of global industrial robot brands establishing operations in the country [3] - Estun's growth in shipment volume is driven by its innovative solutions, including AI-integrated robotics that enhance usability and safety, allowing for rapid skill transitions from "ordinary workers" to "advanced technicians" [8][16] Group 2: Technological Advancements - Estun has launched the NGC control platform and the ERI implementation control platform, which support higher openness for secondary development and real-time interaction, facilitating multi-robot collaboration and external axis integration [6][12] - The integration of AI technology into robotics has expanded the breadth of application scenarios, while advancements in process software are crucial for deepening the implementation of these scenarios [9][11] Group 3: Industry Strategy and Solutions - Estun has developed a comprehensive solution that combines horizontal processes with vertical industries, allowing for modular solutions that can be customized to meet specific customer needs [12][13] - The company has established a global supply chain structure with 75 business outlets and multiple production bases, marking a significant shift towards a "Local for Global" strategy [14][16] Group 4: Competitive Landscape - The evolution of the Chinese robotics industry reflects a shift from following to surpassing foreign brands, showcasing the increasing competitiveness of domestic players like Estun [16] - The focus on high-quality, high-value scenarios and the integration of intelligent technologies are transforming industrial robots from mere programming devices to self-judging equipment, enhancing the value of production data [16]