Core Viewpoint - Great Wall Life Insurance actively embraces the call of the times, using innovation as a powerful tool to implement ESG (Environmental, Social, and Governance) principles through the "Golden Autumn Guardianship, Peace of Mind for Home" ESG-themed market, creating a sustainable and replicable value co-creation platform [1][2][10] Group 1: ESG Implementation - Great Wall Life has become a benchmark in the insurance sector for innovatively practicing ESG principles, breaking conventional modes of ESG communication in financial enterprises [2][3] - The ESG-themed market integrates the three dimensions of ESG into a lively offline event, successfully promoting business and brand while building a sustainable value co-creation platform connecting communities, customers, employees, and partners [2][10] Group 2: Environmental Dimension (E) - The market promotes green and low-carbon concepts through innovative initiatives, such as a recycling program encouraging participants to donate or exchange old items, thereby illustrating the concept of a circular economy [6] - Activities like a stamp collection encourage sustainable consumption, rewarding participants with eco-friendly tote bags, and the use of biodegradable materials at food stalls demonstrates practical green operations [6] Group 3: Social Dimension (S) - The market emphasizes care for stakeholders through various initiatives, including health check-ups and financial fraud education, enhancing public awareness of financial risks [8] - Services like study abroad consultations and community charity donations reflect the company's commitment to social responsibility and community welfare [8][9] Group 4: Governance Dimension (G) - Great Wall Life collaborates with various partners to create transparent and mutually beneficial relationships, exploring new models of cooperation between high-end commercial entities and financial institutions [9] - The event serves as a platform for cross-departmental collaboration, enhancing organizational efficiency and innovation within the company [9] Group 5: Shared Value Creation - The event illustrates the essence of ESG as creating shared value, improving community quality of life, strengthening customer-brand emotional ties, and enhancing employee morale [10][11] - This successful initiative is a result of careful design and practical validation, forming a sustainable, replicable, and expandable co-win ecological model [10]