Investment Rating - The investment rating for the company is "Accumulate" [5] Core Views - The company has reported a revenue of 690 million yuan in Q1 2025, a year-on-year decrease of 8%, while the net profit attributable to shareholders increased by 40% to 40 million yuan [1] - The divestment of the Ed Hardy brand has alleviated the company's financial burden, leading to a comparable revenue growth of 1.5% when excluding this brand [1] - The self-portrait, Laurèl, and IRO brands have shown significant growth in the Chinese market, with increases of 17%, 13%, and 14% respectively [1] - The online sales channel has performed well, with a year-on-year growth of 26%, driven by strong performances on platforms like Tmall and Douyin [1] Financial Performance Summary - For the year 2024, the company reported a revenue of 3 billion yuan, a year-on-year increase of 4%, but a net loss of 300 million yuan, a significant decline of 393% [2] - The self-portrait brand achieved a revenue of over 500 million yuan, growing by 21%, while Laurèl brand revenue reached 415 million yuan, up 19% [2] - The company has adjusted its profit forecasts for 2025-2027, expecting revenues of 3.2 billion, 3.3 billion, and 3.5 billion yuan respectively, with net profits projected at 160 million, 180 million, and 200 million yuan [4] Strategic Developments - The company is implementing a multi-brand and multi-platform strategy, which has resulted in a 32% year-on-year growth in online sales for 2024 [3] - The company has expanded its physical presence by adding 27 new stores in various cities, including Macau and Shenzhen, indicating a robust expansion strategy [3]