Celsius Holdings Conference Call Summary Company Overview - **Company**: Celsius Holdings, Inc. (CELH) - **Industry**: Energy Drinks and Functional Beverages - **Key Brands**: Celsius and Alani Nu Core Points and Arguments 1. **Market Position**: Celsius is a leader in the energy drink category, contributing over 50% of the energy category growth last year, with a combined market share of 16.6% alongside Alani Nu, positioning them close to Monster in the U.S. market [7][9][42] 2. **Target Market Expansion**: The acquisition of Alani Nu, a female-focused brand, allows Celsius to tap into a broader demographic, particularly among health-conscious consumers [2][34][41] 3. **Growth Strategy**: Celsius aims to increase shelf space and drive demand through enhanced marketing, with expectations of 15% to 20% greater distribution in 2025 [3][24][66] 4. **Product Portfolio**: Celsius offers a diverse range of products, including core energy drinks, a Vibe line, and hydration packets, catering to various consumer preferences [21][23][24] 5. **Financial Performance**: Celsius reported $3.5 billion in retail sales last year, with a gross profit margin of approximately 48% for combined operations with Alani Nu [11][51] 6. **Consumer Trends**: The energy drink market has shifted towards a more gender-balanced and health-focused demographic, with sugar-free options now representing over 50% of the category [20][43] 7. **Innovation and Marketing**: Celsius plans to launch limited-time offerings (LTOs) and a new marketing initiative called "Live Fit Go" to broaden its appeal beyond fitness enthusiasts [27][28][33] Additional Important Insights 1. **Operational Excellence**: The acquisition of Big Beverage in North Carolina is expected to enhance production capabilities and improve margins through vertical integration [17][55][78] 2. **Competitive Landscape**: Celsius is positioned to compete effectively against major players like Red Bull and Monster, with a focus on zero-sugar products and innovative marketing strategies [59][60] 3. **Future Outlook**: The company anticipates continued growth in the energy drink category, with a robust consumer base and plans for further product innovation [65][66] 4. **Integration Focus**: The integration of Alani Nu is a top priority, with expectations for it to achieve similar margin profiles as Celsius within 24 months [52][74] This summary encapsulates the key points discussed during the Celsius Holdings conference call, highlighting the company's strategic direction, market positioning, and growth potential within the energy drink industry.

Financial Data and Key Metrics Changes - For Q1 2025, revenue totaled $329.3 million, a 7% decline compared to $355.7 million in the prior year period, attributed to slowed velocity, timing of distributor incentive programs, and increased retail promotions [9][18][20] - Adjusted EBITDA for Q1 2025 was $69.7 million with a margin of 21.2%, down from $88 million and a 24.7% margin in Q1 2024 [9][19] - Gross margin expanded by 110 basis points to 52.3%, supported by sourcing efficiencies for raw and packaging materials [9][19] Business Line Data and Key Metrics Changes - International revenue grew 41% to $22.8 million, indicating strong organic growth in both legacy and new markets [10] - The Celsius brand held a 10.9% dollar share in tracked channels for the 13 weeks ending March 30, 2025, with new retail sales increasing 88% year over year [10][11] - Combined, Celsius and Elani Nu accounted for approximately 20% of total energy drink category dollar growth in Q1 2025 [12] Market Data and Key Metrics Changes - In the U.S., Celsius maintained steady category share despite increased competition and strong pricing actions from other players [11] - The sugar-free energy drink segment surpassed full sugar varieties for the first time in 2024, driving 86% of category growth in Q1 2025 [13] - The average items selling per store within the Celsius brand family increased by 4.1 items in the convenience channel during Q1 2025 [12] Company Strategy and Development Direction - The company aims to lead the modern energy category with a focus on functional beverages that align with health and wellness trends [6][17] - The acquisition of Elani Nu is expected to enhance the portfolio and drive growth, with plans for further innovation and marketing campaigns [7][12] - The company is committed to operational excellence and has appointed a new COO to drive efficiencies and scale [8] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the positive momentum heading into Q2, despite a challenging consumer environment [6][16] - The company is focused on improving velocity, expanding household penetration, and growing share across functional beverage occasions [21][22] - Management highlighted the importance of adapting to consumer purchasing habits and maintaining a cautious approach to pricing and promotions [42][43] Other Important Information - The company plans to hold a public call to discuss modeling and financial considerations related to the Elani Nu acquisition [23] - The balance sheet remains strong with $977 million in cash and no outstanding debt prior to the acquisition [20] Q&A Session Summary Question: Insights on energy drinks category performance - Management noted that the energy category has shown resilience in both dollar and volume growth, driven by health and wellness trends and innovation [25][26] Question: Strategies to increase velocity - Management discussed a balanced approach to innovation and promotional activities, learning from previous years to drive consumer engagement [27][28] Question: Clarification on North America sales performance - Management acknowledged a slow start in Q1, impacted by increased competition and promotional activities, but expressed optimism for improvement moving forward [32][33] Question: Pricing strategies in the category - Management indicated a cautious approach to pricing, monitoring consumer behavior while being open to opportunistic pricing adjustments [40][42] Question: Shelf space expansion expectations - Management highlighted plans for new product launches and increased cooler placements to enhance visibility and drive sales [47][48] Question: Performance of Elani Nu compared to Celsius - Management noted minimal cannibalization between brands and emphasized opportunities for cross-promotion and distribution [76][77] Question: International market performance - Management reported strong acceptance and growth in international markets, with plans for further expansion [88][90]

Celsius (CELH) Q1 2025 Earnings Call May 06, 2025 08:00 AM ET Speaker0 Good morning, ladies and gentlemen, and welcome to the Celsius Holdings First Quarter twenty twenty five Earnings Conference Call. At this time, all lines are in listen mode only. Following the presentation and the prepared remarks, we will be conducting a question and answer session. Thank you. I'd now like to hand the call over to Paul Wiseman, Investor Relations. Please go ahead. Speaker1 Good morning, and thank you for joining Celsiu ...