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Court bars Tesla Power's ads for now, amid brand dispute
The Economic Times· 2025-11-24 19:06
Core Viewpoint - The Delhi High Court has restrained Gurugram-based Tesla Power India from using the 'Tesla' brand for promotional advertisements related to electric vehicle products until the resolution of a trademark infringement lawsuit filed by Tesla Inc against the company [6]. Group 1: Legal Proceedings - Tesla Inc filed a lawsuit in May last year, alleging that Tesla Power's use of its trademark in India was causing consumer confusion and harming its business interests [6]. - The court noted an undertaking from Tesla Power's CEO that the company had no plans to enter the electric vehicle market, which influenced the court's decision to impose a restraint order [6]. - The court has prohibited Tesla Power from using the 'Tesla' mark in relation to various battery products and services, including lead-acid and lithium-ion batteries [6]. Group 2: Company Arguments - Tesla Power contended that it was not manufacturing electric vehicles but was only selling lead-acid batteries and inverters [4]. - The company claimed that advertisements featuring the Tesla trademark were related to a strategic partnership with another company, e-Ashwa, and not directly linked to Tesla Power's products [4]. - Tesla Power argued that it was not violating trademark laws, asserting that 'Tesla' is not a coined mark and that many companies share the same name globally, including in India [5]. Group 3: Compliance and Actions - Following accusations from Tesla Inc regarding the sale of electric scooters under various sub-brands, the court requested Tesla Power to provide an affidavit detailing the number of electric scooters sold [5]. - Tesla Power communicated to the court that it had instructed vendors and partners to remove the Tesla marks from electric scooters, emphasizing its intention to comply with the court's undertaking [5].