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Email Deliverability Tools Industry Worth $1.9 Billion by 2030: Integration With CRM and Marketing Automation Platforms Expands Tool Functionality
GlobeNewswire News Roomยท 2025-06-17 08:20
Core Insights - The global market for Email Deliverability Tools was valued at US$1.2 billion in 2024 and is projected to reach US$1.9 billion by 2030, growing at a CAGR of 8.3% from 2024 to 2030 [2][12]. Market Trends & Drivers - Growth in the email deliverability tools market is driven by advancements in email authentication protocols, rising demand for real-time deliverability analytics, and expanding use cases in performance-driven marketing ecosystems [4]. - The adoption of DMARC, BIMI, and domain reputation tracking is increasing demand for tools that simplify configuration, monitoring, and compliance [4]. - The exponential growth in email-based customer interactions in digital-first business models is pushing organizations to invest in tools that ensure message reliability and deliverability [5]. - Increased enforcement by ISPs and corporate spam filters is necessitating active monitoring of sender score, list hygiene, and content trust signals [5]. Regional Analysis - The U.S. market for Email Deliverability Tools is valued at $320.6 million in 2024, while China is forecasted to grow at an impressive 13.2% CAGR to reach $415.8 million by 2030 [10]. - Insights into other key regions, including Japan, Canada, Germany, and the Asia-Pacific, are also provided [10]. Competitive Landscape - Key players in the market include Amazon Web Services, Constant Contact, Elastic Email, and Experian Marketing Services among others [6][10]. - The Software segment is expected to reach US$1.4 billion by 2030 with a CAGR of 9.5%, while the Services segment is projected to grow at a 5.6% CAGR over the analysis period [10]. Innovation & Technology Trends - The report highlights the latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape [10]. - The integration of email deliverability tools with CRM and marketing automation platforms is expanding tool functionality [16].