Core Viewpoint - JPMorgan maintains a Neutral rating and a $100 price target on Roblox, citing a decline in recent engagement metrics [1] Engagement Metrics - Roblox's peak concurrent users decreased to 23 million over the past weekend, down from 26 million the previous week, marking the lowest Saturday peak since early June [2] - The game Escape Tsunami reached approximately 5 million concurrent users, but its growth was overshadowed by a decline of about 3 million concurrent users for Steal a Brainrot, despite the recent success of Plants vs. Brainrots [2] External Factors - JPMorgan indicated that Winter Storm Fern likely did not significantly impact the engagement data, as increased engagement from children staying home was countered by power outages affecting over 200,000 households on Saturday and up to 750,000 by Sunday morning [3] Weekday Trends - Weekday engagement trends appeared more stable, with non-peak usage remaining largely unchanged week over week, even after accounting for the Martin Luther King Jr. holiday [4] - A slower weekend event calendar may have contributed more to the engagement decline than changes in age verification, with overall engagement results being disappointing and year-over-year trends moderating again after showing signs of stabilization the previous week [4]

Group 1: Company Overview - Roblox Corporation (NYSE:RBLX) is recognized as one of the best debt-free stocks to buy currently [1] - The company operates an immersive online gaming and creation platform that allows users to create, connect, and communicate [4] Group 2: Analyst Ratings and Price Target - Morgan Stanley reaffirmed its bullish stance on Roblox with an Overweight rating but reduced the price target from $170 to $155 [1] - The firm reiterated its Overweight rating and maintained the $155 price target following the strong performance of a new game, "Escape Tsunami" [3] Group 3: Market Trends and Performance - Morgan Stanley expects the internet sector's performance in 2026 to be thematically similar to 2025, favoring companies with strong returns from investments in GenAI or GPU-enabled technologies [2] - The success of "Escape Tsunami," which reached the number 4 spot on the platform within a month of its launch, is seen as a positive indicator of robust engagement and bookings growth for Roblox in 2026 [3]