Sales Performance - Ford's redesigned three-row Expedition SUV sold 8,724 units in August, representing a 53.7% increase year-over-year and the best sales performance in 21 years [1] - Year-to-date sales of the Expedition reached 61,022 units, marking a 13.1% increase compared to the same period in 2024 [1] - Overall, Ford's August sales increased by 3.9% compared to the same month last year [1] Market Trends - The Expedition accounted for approximately 5% of Ford's total sales in August, highlighting the company's reliance on large trucks and SUVs for profitability [2] - Despite the rise in electric vehicle (EV) sales, there remains strong consumer interest in traditional internal combustion engine vehicles like the Expedition [2] Electric Vehicle Segment - Ford experienced a 19.3% increase in EV sales in August compared to the same period last year, driven by consumer urgency to purchase before the expiration of federal tax credits [3] - Analysts predict a potential decline in EV sales at the end of the year as tax credits expire [3] - General Motors also reported record EV sales for August, indicating a competitive landscape in the EV market [3] Consumer Preferences - Ford's North America product communications director noted that while there is significant interest in EVs, families continue to prefer larger vehicles such as the Expedition [4]