Core Insights - The eighth China International Import Expo (CIIE) is being held from November 5 to 10 at the National Exhibition and Convention Center in Shanghai [1] Company Highlights - IKEA's exhibition space at the CIIE is designed to resemble an immersive home aesthetic, blending Nordic nature with Chinese home decor [2] - The global launch of the FÖSSTA Spring Festival series, featuring 25 items that merge Chinese cultural elements with Nordic minimalist design, is a key attraction [5] - The FÖSSTA series from the previous year sold over 400,000 units and has been introduced in international markets including Germany, Japan, Singapore, Thailand, and Australia [5] - The upgraded version of the RULER electric sofa, which previously sold 78,000 units, has been adapted to meet the needs of modern Chinese households, particularly for compatibility with robotic vacuum cleaners [6] - IKEA's approach to product development includes collaboration with cultural experts to better understand Chinese traditions and consumer expectations [6] Market Strategy - IKEA has transformed its identity in China from a "sales terminal" to a "complete value chain," with 41 customer touchpoints nationwide [7] - The company reports that online sales account for approximately 25% of total sales, emphasizing a strategy of integrating online and offline channels [9] - The renovation of the Shanghai Xuhui store aims to create a multifunctional space that combines shopping and social interaction, reflecting local community needs [11] - IKEA has launched a digital design platform utilizing AI technology, allowing users to visualize home decor ideas, highlighting the trend towards personalized services [11] - The opening of design order centers in Shenzhen and Beijing marks IKEA's focus on customized services tailored to local community needs [12] Cultural Integration - IKEA's 27-year journey in China exemplifies the deep symbiosis between foreign brands and the Chinese market, with Shanghai serving as a strategic hub for innovation and market adaptation [12] - The company's philosophy of "democratic design" resonates with Shanghai's openness to new ideas, driving continuous product optimization [12]