Core Insights - PUMA reported a global revenue of €1.9557 billion for Q3 2025, with a 4.5% year-over-year growth in direct sales, and a notable 14% growth in the Greater China region [1][2] Group 1: Financial Performance - The company's revenue for Q3 2025 was €1.9557 billion after currency adjustments [1] - Direct business sales grew by 4.5% year-over-year, with Greater China showing a stronger performance at 14% growth [1] Group 2: Strategic Initiatives - PUMA's CEO, Arthur Hoeld, emphasized 2025 as a "reset year" aimed at enhancing business efficiency and resilience, with a goal to rank among the top three global sports brands [1] - The company plans to maintain its established strategy to achieve growth above industry levels and stable profits in the medium term [1] Group 3: Market and Product Development - In China, PUMA continues its "Sport + Fashion" dual strategy, launching a collaborative series with ROS in August and creating an immersive experience space in Shanghai in September [1] - The sales of the thin-soled shoe family exceeded five times the total sales of the previous year within the first seven months [1] - PUMA extended its partnership with HYROX globally until 2030, with the Beijing event size reaching nearly three times that of the previous year [1] - The company is enhancing retail experiences with new SNEAKERBOX stores in Chengdu and Xi'an, and EVOFOC stores in Chongqing and Nanjing [1] Group 4: Product Innovation and Recognition - PUMA's athletes achieved record-breaking wins at events like the Tokyo World Championships and the Basketball World Cup [2] - The NITRO nitrogen technology products have received accolades, with the Fast-R NITRO Elite3 being named one of TIME's "Best Inventions of 2025" and the FOREVERRUN NITRO2 winning an award from Runner's World [2] - PUMA also launched the HALI1 signature basketball shoe and released the winter match ball for the 25/26 Premier League season [2]