10月30日，PUMA彪马公布2025财年第三季度财报，经货币调整后全球营收19.557亿欧元，直营业务同 比增长4.5%，其中大中华区直营业务同比增长14%。 专业领域，彪马签约运动员在东京世锦赛、男篮世界杯等赛事中夺冠破纪录；NITRO氮气科技产品表 现亮眼，Fast-R NITRO Elite3入选《时代》"2025最佳发明"，FOREVERRUN NITRO2获Runner's World 奖项，同时发布25/26赛季英超冬季比赛用球。 (PUMA彪马财报) 彪马首席执行官Arthur Hoeld表示，2025年作为"重置之年"，品牌正通过系列举措提升业务效率与韧 性，后续将坚持既定战略，目标跻身全球前三运动品牌，中期实现高于行业水平的增长及稳健利润。 中国市场层面，彪马延续"运动+时尚"双线策略：8月携手ROS发布联名系列，9月于上海打造沉浸式体 验空间，带动薄底鞋家族热销(前七月销量超去年全年五倍)，T7系列同步焕新；10月延长与HYROX全 球合作至2030年，其北京站规模达去年同期近三倍，"彪破60"计划持续赋能运动社群。渠道方面， SNEAKERBOX门店登陆成都、西安，EVOFOC门店亮相 ...

Core Viewpoint - Anta Group has expanded its global brand portfolio by forming a strategic partnership with South Korean fashion group MUSINSA, aiming to enhance its presence in the young fashion segment and solidify its position in the global sports fashion market [1][6]. Group 1: Partnership Details - Anta Group acquired approximately 1.7% of MUSINSA for about 264 million RMB in early 2025 and plans to establish a joint venture named "MUSINSA China," with Anta holding 40% and MUSINSA 60% [2]. - The joint venture will focus on developing MUSINSA's proprietary brand "MUSINSA STANDARD" and multi-brand stores in the Chinese market [2]. - Anta's CEO emphasized that this collaboration aims to explore the integration of sports and fashion to meet the diverse needs of young consumers [2]. Group 2: MUSINSA Overview - MUSINSA, founded in 2001, is the largest fashion platform in South Korea, initially starting as an online sneaker community and evolving into an e-commerce platform in 2009 [3]. - As of 2024, MUSINSA's annual transaction volume exceeds 4 trillion KRW, and it completed a Series C funding round in July 2023, achieving a post-money valuation of 35 trillion KRW (approximately 2.76 billion USD) [3]. - MUSINSA STANDARD, launched in 2017, is well-received among young consumers for its minimalist design and reasonable pricing [3]. Group 3: Retail Expansion - MUSINSA STANDARD has expanded its offline retail presence since 2021, operating 29 stores in South Korea, with over 10 million customers visiting these stores by 2024 [4]. - Musinsa Store targets the 10-30 age demographic and boasts over 16 million members, featuring more than 10,000 brands across various styles [4]. Group 4: Future Plans - MUSINSA plans to open over 100 stores in China by 2030, with the first store set to launch in Shanghai in the fourth quarter of this year [7]. - The collaboration with Anta is expected to leverage Anta's resources to tap into the Chinese fashion market, generating significant consumer interest [7].