Investment Rating - The report indicates a positive inflection in US cosmetics sales, with a growth of +0.6% in the latest two-week period ending May 31, 2025, compared to previous periods which showed declines [1]. Core Insights - US cosmetics and nails sales have shown resilience with a slight growth, driven by strong performance in lip cosmetics, which grew +9.5% in the latest two weeks [1]. - ELF Cosmetics has significantly outperformed its peers with a sales increase of +25.3%, continuing to gain market share [1]. - Coty has faced challenges, with a sales decline of -9.3%, although its fragrance segment saw a growth of +11.5% [1]. Sales, Volume & Pricing Trends - Total US cosmetics and nails sales reached $9,665 million, with a year-over-year growth of +0.6% in the latest two weeks [4]. - L'Oreal's sales were $2,842 million, showing a slight growth of +0.8% in the latest two weeks, while Coty's sales were $984 million, reflecting a significant decline of -12.5% [4]. - ELF Cosmetics reported sales of $1,037 million, with a robust growth of +16.7% in the latest two weeks [4]. Dollar Share Trends - L'Oreal holds a 29% market share in the US cosmetics sector, while Coty has a 10% share, and ELF Cosmetics has an 11% share [4]. - The report highlights that ELF has been gaining dollar share consistently, contrasting with Coty's declining share [1][4]. Distribution Trends - The report does not provide specific details on distribution trends, focusing instead on sales and volume performance across major brands and manufacturers [3]. Promotional Trends - Promotional activities and their impact on sales are not detailed in the report, which primarily emphasizes sales growth and market performance [3]. Brand Performance - Among the top brands, ELF Cosmetics has shown exceptional growth, while brands like Maybelline and Covergirl have experienced declines [5]. - The lip cosmetics market has seen a total sales of $1,197 million, with a growth of +9.5% in the latest two weeks [5]. Summary of Key Brands - ELF Cosmetics has emerged as a leader with a sales increase of +52.4% in the lip cosmetics category, while Coty and Maybelline have faced significant declines [5]. - L'Oreal's brands, including Maybelline and NYX, have shown mixed results, with some categories experiencing growth while others decline [5].