Group 1 - The core viewpoint of the article highlights that Trump's mobile company utilizes analytics services from Google Analytics and Facebook Pixel for website data insights [1] Group 2 - The company leverages advanced data analysis tools to enhance its understanding of user engagement and website performance [1] - The integration of these analytics services indicates a strategic approach to optimize marketing efforts and improve user experience [1]

Core Insights - The article discusses strategies for optimizing Facebook advertising campaigns, particularly focusing on the use of overseas accounts that have no restrictions on region, homepage, or budget. Group 1: Target Audience Precision - Utilize audience tools to precisely define target demographics based on age, gender, interests, location, and purchasing behavior [1] - Conduct layered testing by segmenting audiences into different levels and analyzing conversion rates to identify the most promising groups [1] Group 2: Creative Optimization - Create diverse ad formats such as images, videos, and interactive ads to determine which resonates best with the target audience [2] - Clearly communicate product selling points and unique values in ad copy and design to capture user attention [2] - Implement A/B testing on various ad elements to find the most effective combinations for click-through and conversion rates [2] Group 3: Budget Allocation - Start with a lower budget for initial testing, gradually increasing it as positive results are observed [4] - Monitor real-time data to dynamically adjust budget allocations from underperforming to high-performing ad groups [4] Group 4: Account Health Improvement - Adhere strictly to Facebook's advertising policies to avoid account restrictions and ensure stability [5] - Consider operating multiple overseas accounts to mitigate risks and enhance advertising reach [5] - Regularly review and eliminate low-performing ads to optimize budget usage and maintain account health [5] Group 5: Data-Driven Optimization - Focus on key performance indicators such as CTR, CVR, CPA, and ROAS to assess ad effectiveness and user behavior [6] - Use Facebook Pixel to track user interactions on websites, allowing for more targeted ad content based on user behavior stages [6] - Conduct regular reviews of advertising data to refine strategies and improve campaign performance [6]