Core Viewpoint - The article discusses the increasing prevalence of malicious claims against e-commerce brands, particularly focusing on the case of Fan Beauty Diary, which faced multiple fraudulent compensation requests from a university student, highlighting the tactics used by professional claimants to exploit businesses [4][5][20]. Group 1: Case Study of Fan Beauty Diary - Fan Beauty Diary reported a malicious claim involving a university student who falsely alleged that a face mask contained foreign objects, seeking over 11,000 yuan in compensation [4][7]. - The brand's investigation revealed that the student's claims were fabricated, as the opening video showed signs of tampering, allowing for the insertion of foreign objects [10][11]. - The total amount claimed by the student across multiple incidents reached 24,735.3 yuan, indicating a pattern of fraudulent behavior [13]. Group 2: Broader Implications for E-commerce - Many businesses, like Fan Beauty Diary, are increasingly targeted by professional claimants who exploit legal loopholes and consumer protection laws to demand compensation [15][18]. - The article outlines how these claimants often choose small to mid-sized businesses, leveraging their lack of legal knowledge and fear of negative publicity to extract payments [18]. - The current regulatory framework is criticized for being vague, making it difficult for businesses to defend against such claims, leading many to opt for settlement rather than legal action [18][20]. Group 3: Changes in Legal and Platform Responses - Recent trends indicate a shift in judicial attitudes towards professional claimants, with courts becoming more stringent in evaluating the legitimacy of claims [20][21]. - E-commerce platforms are also evolving their policies to better protect businesses, such as implementing new models to identify and block fraudulent orders [21][22]. - Businesses are encouraged to adopt proactive measures, including thorough documentation and evidence collection, to defend against malicious claims and to collaborate with industry peers to share information on fraudulent tactics [22][23].