Core Viewpoint - The article discusses the increasing prevalence of malicious claims against e-commerce brands, particularly focusing on the case of Fan Beauty Diary, which faced multiple fraudulent compensation requests from a university student, highlighting the tactics used by professional claimants to exploit businesses [4][5][20]. Group 1: Case Study of Fan Beauty Diary - Fan Beauty Diary reported a malicious claim involving a university student who falsely alleged that a face mask contained foreign objects, seeking over 11,000 yuan in compensation [4][7]. - The brand's investigation revealed that the student's claims were fabricated, as the opening video showed signs of tampering, allowing for the insertion of foreign objects [10][11]. - The total amount claimed by the student across multiple incidents reached 24,735.3 yuan, indicating a pattern of fraudulent behavior [13]. Group 2: Broader Implications for E-commerce - Many businesses, like Fan Beauty Diary, are increasingly targeted by professional claimants who exploit legal loopholes and consumer protection laws to demand compensation [15][18]. - The article outlines how these claimants often choose small to mid-sized businesses, leveraging their lack of legal knowledge and fear of negative publicity to extract payments [18]. - The current regulatory framework is criticized for being vague, making it difficult for businesses to defend against such claims, leading many to opt for settlement rather than legal action [18][20]. Group 3: Changes in Legal and Platform Responses - Recent trends indicate a shift in judicial attitudes towards professional claimants, with courts becoming more stringent in evaluating the legitimacy of claims [20][21]. - E-commerce platforms are also evolving their policies to better protect businesses, such as implementing new models to identify and block fraudulent orders [21][22]. - Businesses are encouraged to adopt proactive measures, including thorough documentation and evidence collection, to defend against malicious claims and to collaborate with industry peers to share information on fraudulent tactics [22][23].

Core Viewpoint - The phenomenon of professional claims under the guise of "fighting counterfeits" is disrupting normal market order and consuming limited administrative and judicial resources, necessitating a clear distinction between legitimate claims and malicious ones [1][4][5] Group 1: Regulatory Challenges - Professional claimants often exploit a systematic approach involving purchase, complaint, public disclosure, petition, administrative review, and litigation, which pressures the regulatory framework [2] - There is a lack of clarity in the boundaries of regulatory enforcement against claims, with inconsistent standards across regions and insufficient inter-departmental collaboration [2] - The shift of professional claims from offline to online platforms has led to a more specialized and industrialized approach, complicating the enforcement of consumer rights [2][3] Group 2: Impact on Businesses - Companies frequently choose to settle claims to avoid lengthy legal processes, even when they may ultimately win in court, which can still damage their reputation [3] - The prevalence of false accusations can undermine consumer trust in businesses and the industry as a whole [3] - There is a need for businesses to enhance compliance and responsibility awareness to mitigate the risks associated with professional claims [4][5] Group 3: Recommendations for Improvement - It is essential to categorize and address claims based on their nature, employing targeted strategies to manage the issue effectively [4] - Legislative and regulatory bodies, along with businesses and platforms, must work together to create a coherent framework for managing professional claims [4][5] - Implementing a robust reward mechanism for legitimate reporting and enhancing the integrity of business practices are crucial steps in addressing the challenges posed by professional claims [3][4]