Core Insights - FedEx's recent survey highlights optimistic consumer and business sentiment regarding holiday shopping trends in the Asia-Pacific and European markets, with over 70% of Asia-Pacific businesses and more than 80% of European businesses expecting better holiday sales compared to last year [3] Group 1: Market Sentiment and Consumer Behavior - The survey, conducted in September 2025, included 850 small and medium-sized enterprises (SMEs) and 850 consumers in 13 Asia-Pacific markets, as well as over 1,200 SMEs in 9 European markets [3] - 88% of Asia-Pacific consumers plan to shop online for at least a quarter of their holiday purchases, with 64% of Chinese consumers intending to increase their online shopping [3] - Major shopping events like "Double Eleven," "Black Friday," and "Cyber Monday" significantly influence holiday shopping plans, with 83% of Asian consumers considering these events [3] Group 2: Business Strategies and E-commerce Trends - 91% of Asia-Pacific businesses and 83% of European businesses view e-commerce shopping festivals as crucial for capturing seasonal consumer demand, while 77% of Chinese businesses expect over a quarter of their holiday sales to come from cross-border e-commerce [3] - Nearly 90% of Asia-Pacific consumers prioritize efficient shipping as a key factor in their online holiday shopping behavior [4] - 61% of Chinese SMEs began preparations for the holiday shopping season by September or earlier, demonstrating proactive strategies ahead of their Asia-Pacific counterparts [4] Group 3: Logistics and Delivery Solutions - FedEx is enhancing its logistics capabilities to meet rising customer expectations for delivery speed and reliability, with 29% of Asia-Pacific and 33% of European businesses working to improve fulfillment and delivery capabilities [4] - FedEx has introduced integrated e-commerce solutions to streamline order fulfillment for e-commerce sellers, allowing them to create shipments directly through online platforms [5] - The company launched the "FedEx International E-commerce Express" service, which typically delivers goods within 1-3 business days, addressing consumer demand for fast shipping [6]