AppFolio Investor Meeting Summary Company Overview - **Company**: AppFolio (NasdaqGM:APPF) - **Industry**: Real Estate Technology - **Event Date**: November 18, 2025 - **Key Speakers**: Shane Trigg (CEO), Kyle Triplett (SVP of Product), Lisa Horner (CMO), Tim Eaton (CFO), Stacy Holden (VP Industry Principal) Core Points and Arguments Company Vision and Strategy - AppFolio aims to create value for customers by focusing on growing units, revenue, and margin through the AppFolio performance platform [10][11] - The company is on track to cross $1 billion in revenue, a significant milestone for public technology companies [11] - AppFolio has transformed its financial performance, with revenue increasing from $472 million in 2022 to a projected $948 million in 2025, effectively doubling revenue in three years [12] - Non-GAAP operating margin improved from negative 1% to a projected 24% [12] - Operating cash flow increased from $25 million to $177 million year-to-date [12] Innovation and Customer Success - AppFolio has added over 3,300 new customers and over 2 million units under management since 2022 [13] - Revenue per unit (RPU) grew from $66 to $103, with units on premium tiers increasing from 10% to 25% [14] - 96% of customers are utilizing the AI suite of products, up from 40% three years ago [14] - AppFolio has been recognized by Fortune as a company with significant long-term growth potential and as a leader in property management software [15] Industry Challenges and Opportunities - The real estate industry faces challenges such as external pressures, a growing number of technology providers, and an over-reliance on disjointed experiences [18][19] - 60% of operators feel they are not fully utilizing their systems, and 75% cite achieving operational efficiency as their top challenge [19] - AppFolio aims to redefine success in the industry by focusing on holistic experiences rather than just task efficiency [20] AppFolio Performance Platform - The platform integrates the system of record, action, and growth to close the performance gap in the industry [21][25] - The AI-native architecture allows for seamless data integration and performance management [30] - The platform empowers property managers to become performance managers, enhancing their operational capabilities [21] Go-to-Market Strategy - AppFolio's go-to-market strategy focuses on five stages: acquire, adopt, grow, retain, and advocate [65] - Sales and marketing expenses as a percentage of revenue are at 13% for 2025 year-to-date [66] - The company has increased its sales capacity by 40% since 2023 to target up-market customers [66] Customer Engagement and Retention - 59% of support interactions are augmented by AI, enhancing customer satisfaction and retention [70] - Customers using RealmX Flows report 20% higher resident retention [70] Additional Important Content - AppFolio emphasizes the importance of values and culture in driving its transformation and success [16][17] - The company is committed to creating a unified experience for property managers and their customers, enhancing overall satisfaction and operational efficiency [24][56] - The introduction of new AI products, such as RealmX Performers, aims to automate routine tasks and improve customer interactions [40][61] Conclusion - AppFolio is positioned for significant growth and innovation in the real estate technology sector, with a strong focus on customer success, operational efficiency, and leveraging AI to enhance its platform and services [11][21][25]

Financial Data and Key Metrics Changes - In Q3 2025, revenue reached $249 million, reflecting a 21% year-over-year growth, while the non-GAAP operating margin was 23.5% [4][17] - Core Solutions revenue was $54 million, a 17% year-over-year increase, driven by new customer acquisition and growth in units under management [17] - Non-GAAP operating margin decreased from 28.7% last year to 23.5% this year, primarily due to an additional expense of approximately $13 million related to the corporate bonus plan [18][19] Business Line Data and Key Metrics Changes - Revenue from value-added services grew 22% year-over-year to $192 million, attributed to increased adoption of risk mitigation services and online payments [17][18] - The company managed approximately 9.1 million units from 21,759 customers, up from 8.5 million units from 20,403 customers a year ago, indicating a 7% increase in both units and customers [17] Market Data and Key Metrics Changes - The company is experiencing significant growth in the property management sector, with a focus on transitioning from task efficiency to real estate performance management [5][8] - Research indicates that property management businesses spend 42% of their time on routine work and 24% on reactive tasks, highlighting the need for improved efficiency [5] Company Strategy and Development Direction - The company aims to differentiate itself by creating systems that work alongside users, focusing on real estate performance management [8][10] - The introduction of RealmX Performers, an AI-driven system, is designed to enhance productivity and optimize business goals for property managers [9][10] - The strategic pillars include differentiating to win, delivering performance efficiently, and fostering a strong company culture [15][18] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the challenges in the property management industry, including external market pressures and the need for unified technology solutions [5][8] - The company anticipates annual revenue guidance for 2025 to be between $945 million and $950 million, reflecting a growth rate of 19% [20][21] Other Important Information - The company has been recognized on Fortune's Future 50 and Best Workplaces in Technology lists, emphasizing its potential for growth and strong company culture [15][16] - The partnership with Procore allows customers to manage real estate development and construction operations seamlessly within the AppFolio platform [11] Q&A Session Summary - No specific questions and answers were provided in the content, thus this section is not applicable.

Financial Data and Key Metrics Changes - Revenue grew 16% year over year to $218 million in Q1 2025, driven by increased customer value and adoption of services [6][22] - GAAP operating margin was 24% and net cash provided by operating activities was 18% [7] - Non-GAAP operating margin was 24.3%, down from 25.7% year over year, and net cash provided by operating activities decreased from 22.9% to 17.7% [27] Business Line Data and Key Metrics Changes - Core solutions revenue was $49.5 million, a 15% year-over-year increase, attributed to more customers choosing Plus and Max plans [22] - Revenue from value-added services grew 16% year over year to $165 million, reflecting greater use of payments and risk mitigation services [23] Market Data and Key Metrics Changes - Managed approximately 8.8 million units from 21,105 customers, a 6% increase in both units and customers year over year [22] - 71% of renters consider resident benefits important, yet only 42% currently have access to them, indicating a market opportunity [10] Company Strategy and Development Direction - The company announced a strategic partnership with Second Nature to enhance resident experience and improve property managers' service offerings [7][28] - Focus on leveraging AI capabilities to drive customer adoption and operational efficiency, with 89% of new customers using AI-powered features [15] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving 2025 revenue guidance of $920 million to $940 million, reflecting a growth rate of 17% [29] - Anticipated revenue seasonality for 2025 to be consistent with 2024, with a focus on maintaining operational efficiency despite headcount growth [31] Other Important Information - The company completed a $100 million share repurchase program and announced a new $300 million program [28] - Leadership changes include the promotion of Lisa Horner to Chief Marketing Officer and Matthew Baird to Chief Technology Officer [21] Q&A Session Summary - No specific questions or answers were provided in the content, thus this section is not applicable.