Very interested in that. The off road, the on road performance hierarchy is very simple to see. And the very top is overserved, in my opinion.But no one's ever done this all through super supercar. That was Ford CEO Jim Farley teasing the possibility of developing a supercar or even a hypercar, if you will, for off road racing. He spoke on our podcast Hot Pursuit with Hannah Elliott.She is a staff writer. Bloomberg Businessweek joins us right now from Los Angeles. And Hannah, this was super exciting.You wer ...

Core Insights - Ford's CEO, Jim Farley, stated that the Trump administration's tariff policy will impose a $2 billion cost on the automaker, which is an increase from the previously projected $1.5 billion [1][10] - Farley anticipates a shift in the automotive industry towards a regional business model due to tariffs, the rise of electric vehicles, and new carbon regulations [2] - The reduction of tariffs on Japan from 25% to 15% will provide Japanese automakers with a significant cost advantage over Ford [3] Group 1: Tariff Impact - The total tariff burden on Ford is now estimated at $2 billion, which is a net figure [1] - The company is facing competitive pricing challenges, with examples showing that a Kentucky-built Ford Escape could be $5,000 more expensive than a Japanese-made Toyota Rav4, and a Michigan-made Ford Bronco could be undercut by $10,000 by a Toyota 4Runner [8] - Farley indicated that the current tariff situation is a "windfall for South Korean and Japanese companies" [10] Group 2: Strategic Shifts - Farley expressed that automakers will likely adopt a regional approach, with Europe, North America, and Asia operating as distinct markets [2] - The company is working with the Trump administration to reduce tariff expenses to enhance competitiveness [9] - Ford's strategy is not to compete in commodity segments, focusing instead on other areas [9] Group 3: Market Reaction - Following the announcement, Ford's shares fell by nearly 1.6% in after-hours trading, although they are up 9.8% year to date [11]

Q2 2025 Financial Highlights - Record Q2 revenue of $50 billion, a 5% increase year-over-year, outpacing wholesale growth[15] - Adjusted EBIT was $2.1 billion, down 22% year-over-year, with an adjusted EBIT margin of 4.3%, a decrease of 1.5 percentage points[22] - Adjusted free cash flow was $2.8 billion, a decrease of $0.4 billion year-over-year[22] - Adjusted EPS was $0.37, a decrease of $0.10 year-over-year[22] Segment Performance - Ford Pro's EBIT was $2.3 billion with a 12.3% margin[22] - Ford Model e had an EBIT loss of $1.3 billion with a negative 56.4% margin[22] - Ford Blue's EBIT was $0.7 billion with a 2.6% margin[22] Ford Pro Metrics - Ford Pro paid subscriptions increased 24% to 757,000[15] - Software and physical services contributed 17% of Ford Pro's EBIT on a trailing twelve-month basis[19] 2025 Guidance - Adjusted EBIT outlook revised to $6.5 billion to $7.5 billion[63] - Capital spending is expected to be approximately $9 billion[63] - Net tariff impact is estimated to be approximately negative $2 billion[63]

Core Points - Ford Motor Company is recalling over 850,000 units due to low-pressure fuel pumps that may fail, potentially leading to engine stalls while driving [1][2] - The National Highway Traffic Safety Administration (NHTSA) has indicated that the fuel pump issue increases the risk of a crash, and a remedy is currently under development [2][3] - Ford has noted that fuel pump failures are more likely to occur in warm weather and under hot fuel conditions, with signs of imminent failure including poor engine performance [3] Affected Vehicles - The recall affects 28 models, including the 2021-2023 Ford Bronco, 2022 Ford Expedition, 2021-2023 Ford Explorer, and several Super Duty models [4][5] - Ford has recalled more than 1,600 units this year for various issues, including damaged wire harnesses and overheating batteries [4]