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Slate has struck a nerve with the industry and consumers, says Former Ford CEO Mark Fields
CNBC Television· 2025-08-28 19:14
EV Startup Slate's Potential - Slate is targeting the affordable EV market, differentiating itself from high-end EV manufacturers [2][3] - Slate's simplified manufacturing process, including injection-molded body panels, aims to reduce capital expenditures [3] - The average vehicle cost is approximately $48,000, creating an opportunity for more affordable options [4] - Slate's pickup truck size is reminiscent of the smaller, commuter-focused pickups of the mid-90s [5] Challenges and Risks - Scaling manufacturing and supply chains is a significant challenge for EV startups [6] - Sourcing components solely from the US may shield Slate from tariffs but could increase costs [8] - The removal of federal incentives for EVs impacts the final price for consumers [9] - Pre-order numbers can be misleading and may not accurately reflect actual sales [11][12] - Increased competition is expected with Ford and other manufacturers entering the small EV pickup market [13][14] Pricing and Market Positioning - Slate initially announced a price of around $27,000, which was expected to be reduced to approximately $20,000 after federal incentives [9] - Vehicles priced below $30,000 could appeal to first-time buyers and those seeking affordability [10] - Maintaining the target price point will be challenging but crucial for success [14] Production Capacity - Slate's plant has a production capacity of 150,000 units [10]
Mercury Insurance Unveils This Year's Most Affordable New Trucks and SUVs to Insure
Prnewswire· 2025-08-12 13:00
Chevrolet Once Again Takes Top Two Truck Spots; Honda Takes Four Spots Among Top 10 SUVs The top 10 list for SUVs, also beginning with the most affordable make and model to insure is: "Choosing a vehicle with utility doesn't have to break the bank, as any of these vehicles will help keep the cumulative cost of ownership down, which is something we have always emphasized at Mercury," said Gao. About Mercury Insurance Mercury Insurance (NYSE: MCY) is a multiple-line insurance carrier predominantly offering pe ...
Trump's 25% auto tariffs are in effect. What investors need to know
CNBC· 2025-04-03 11:54
Core Viewpoint - The implementation of President Trump's 25% tariffs on imported vehicles is expected to significantly impact the automotive industry and investor sentiment, with potential long-term effects on earnings and market dynamics [1][2][3]. Industry Impact - The tariffs apply to vehicles not assembled in the U.S., affecting 46% of the approximately 16 million vehicles sold domestically in the previous year [2]. - Analysts express concerns that prolonged tariffs could lead to a recession in the automotive sector, with significant negative implications for company earnings [2][3]. - The tariffs are anticipated to increase vehicle prices, with estimates suggesting new vehicle prices could rise by as much as $10,000 if costs are fully passed on to consumers [20]. Company-Specific Effects - Automakers such as Volvo, Mazda, Volkswagen, and Hyundai are identified as most at risk, with over 60% of their U.S. sales being imported [11]. - General Motors (GM) is projected to face the highest exposure to tariffs, with estimates indicating a potential 79% drop in earnings before interest and taxes (EBIT) and an 81% decline in earnings per share (EPS) [13]. - Ford is expected to see a 16.5% hit to EBIT and a 23% decline in EPS due to the tariffs [14]. - Tesla, Rivian Automotive, and Lucid Group are positioned more favorably as their vehicles are assembled in the U.S., insulating them from the tariffs [15][16]. Market Dynamics - U.S. auto sales in the first quarter exceeded expectations as consumers rushed to purchase vehicles before the tariffs took effect [17]. - S&P Global Mobility forecasts that U.S. light-vehicle sales could decline to between 14.5 million and 15 million units annually if tariffs remain in place, down from approximately 16 million in 2024 [18]. - Entry-level vehicles, which typically have lower profit margins, are particularly vulnerable to price increases due to the tariffs [18][19]. Supply Chain Considerations - The concept of a fully U.S.-sourced vehicle is deemed unrealistic, as even domestically assembled vehicles rely on a global supply chain for parts [7][8]. - Automakers are awaiting clarity on potential tariffs for auto parts, which could further complicate their supply chain and financial outlook [6][10].