Core Viewpoint - Perrier water emphasizes the protection of its natural water source and biodiversity as integral to its brand identity, showcasing its commitment to ecological preservation while delivering high-quality natural mineral water [1][3][5]. Group 1: Water Source and Quality - The Perrier water source, formed 120 million years ago through geological movements, is not only the foundation of the brand but also a model for ecological protection [3]. - The company conducts 700 water quality tests daily to ensure the purity and stability of its water, implementing strict monitoring measures to maintain exceptional quality [3][5]. Group 2: Ecological Initiatives - Perrier collaborates with local communities to install hundreds of bird nests and plant over 10,000 trees, providing habitats for more than 100 species of animals, thus fostering a harmonious ecosystem [5]. - Bees act as environmental indicators, collecting pollen within a 3-kilometer radius, with their findings analyzed in laboratories to support a healthy environment and pure water sources [3][5]. Group 3: Product Innovation and Market Expansion - The company is set to launch the Forever, Chic, and Energize series in 2024, each offering unique flavors and health benefits, catering to diverse consumer preferences [5]. - The Forever series features a "5 Zero" formula, providing a healthy and convenient option with zero sugar, fat, calories, sweeteners, and sodium [5][8].