Sponsorship & Marketing - Brands like Mercedes, IWC, and Expensify invested millions of dollars in sponsoring a fictional Formula 1 team in Apple's new F1 movie [1] - The movie blurs the line between cinema and commerce, potentially influencing the future of both industries [1] Industry Impact - The sponsorship model could reshape the landscape of brand integration in film and entertainment [1]

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.https://t.co/c4VHbpVZc2 https://t.co/g6ePFcmnwL ...

Sponsorship & Marketing - Brands like Mercedes, IWC, and Expensify invested millions of dollars to sponsor a fictional Formula 1 team in Apple's new F1 movie [1] - The sponsorship blurs the line between cinema and commerce [1] Industry Impact - The sponsorship model could potentially shape the future of both cinema and commerce [1]

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.https://t.co/c4VHbpVZc2 https://t.co/x1CpEeSbgF ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.Read more: https://t.co/W5juQIDyGUPhoto: PA Wire/PA Images https://t.co/WlG8DAlfUl ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.Read more: https://t.co/9eghFNcqFWPhoto: PA Wire/PA Images https://t.co/jac4LvWxeV ...