Question-and-Answer SessionMaybe we start off with, as we've heard over the past couple of days, right, if there's been maybe 1 constant this year, it's been the constant of change. So maybe in that context, I think maybe it would be good to open it up by just letting you share sort of what's changed for Freshpet since our fireside chat here, basically this time a year ago?William CyrCEO & Executive Director Great. First, thank you very much for hosting us. We really appreciate it. We think this is a great ...

Freshpet (FRPT) FY 2025 Conference September 04, 2025 01:30 PM ET Company ParticipantsAndrew Lazar - Managing DirectorBilly Cyr - CEO & DirectorTodd Cunfer - CFOAndrew LazarPerfect. Okay, everybody. Thanks for hanging in there on day three. We're excited to welcome back Freshpet with us today. Again, with us are CEO Billy Cyr and Chief Financial Officer Todd Cunfer. Thanks so much for joining.Billy CyrGlad to be here.Andrew LazarMaybe we start off with, as we've heard over the past couple of days, right? If ...

Freshpet (FRPT) 2025 Conference Summary Company Overview - Freshpet is a leader in fresh pet food in the United States, consistently growing at double digits and tracking to over $1 billion in fiscal 2025 revenue [1] Industry Insights - The pet food industry is experiencing challenges, with economic uncertainty affecting consumer behavior, particularly in decisions related to pet ownership [2][5] - Long-term tailwinds for the industry remain strong, as consumers continue to prioritize better nutrition for themselves and their pets [3][4] Key Financial Metrics - Freshpet's growth rate for the second quarter is approximately 13%, with steady performance observed [7] - The company adjusted its net sales target to a growth range of 15% to 18% and EBITDA guidance from $190 million to $210 million [29] Strategic Initiatives - Freshpet is focusing on deepening consumer insights to target "Most Valuable Pet Parents" (MVPs), a demographic that shows high interest in purchasing Freshpet products [11][15] - The company has identified 2 million MVPs currently, with a potential market of over 7 million [15] - Initiatives include enhancing media targeting, adjusting creative strategies, and improving distribution points to better serve MVPs [15][36] Competitive Advantages - Freshpet differentiates itself through its unique product offerings, manufacturing expertise, and a robust refrigerated supply chain [22][23] - The company is investing in new manufacturing technology to improve efficiency and product variety, with a new production line expected to start in Q4 [26][27] Marketing and Advertising Strategy - Freshpet is shifting its marketing focus towards digital platforms and streaming services to better engage with consumers [69][70] - The company is experiencing a breakdown in the correlation between advertising spend and sales, attributed to economic stress among consumers [60][61] Distribution Strategy - Freshpet is expanding its distribution network, focusing on both retail and e-commerce channels, with a significant increase in e-commerce sales observed [49] - The company aims to leverage its existing distribution points to enhance online shopping experiences [49] Future Outlook - Freshpet remains committed to its long-term financial targets, including a gross margin of 48% and EBITDA of 22% [80] - The company is optimistic about its ability to adapt to market conditions and maintain growth, despite current challenges [81] Conclusion - Freshpet is positioned for significant growth in the pet food industry, with a strong focus on innovation, consumer engagement, and strategic marketing initiatives [18][19][107]