Core Viewpoint - The CMO Summit focuses on the theme "Digital Intelligence Empowerment, Collaborative Win-Win," aiming to explore innovative marketing strategies in the scientific instrument industry amidst digital transformation [2][4]. Group 1: Event Overview - The 6th CMO Summit was held on May 11, 2025, in Shanghai, gathering nearly 300 senior executives from the scientific instrument and related industries to discuss marketing strategies under the digital transformation wave [2][4]. - The event highlighted the challenges of traditional marketing in a fragmented media landscape, emphasizing the need for CMOs to rethink their marketing strategies in light of the digital economy, which now accounts for over 40% of China's GDP [4]. Group 2: Key Presentations - **Zhong Wenming** discussed the competitive upgrade in the domestic instrument industry, proposing three strategies for breakthrough: focusing on high-end products, exceeding service expectations, and enhancing brand communication through various channels [6][7]. - **Shen Linbin** emphasized the importance of industrial design and the rise of online channels, advocating for differentiated product development and resource integration to lower costs [8][9]. - **Hu Jiaxiang** shared insights from Shimadzu's 150 years of experience, focusing on data integration and precise customer targeting in global digital marketing [10][11]. - **Zhao Xin** revealed a trend towards domestic substitution, noting that over 65% of users no longer limit their purchases to domestic or imported products, and emphasized the importance of timely responses to inquiries [12][13]. - **Yuan Zhiqiang** outlined a data-driven decision-making framework for the industry, addressing challenges such as homogenization and brand trust, and advocating for marketing automation and AI tools [14][15]. - **Dong Liang** discussed strategies for promoting diversified business in domestic instruments, recommending a multi-brand approach and emphasizing the importance of data-driven decision-making [16][17]. Group 3: Innovations and Discussions - The launch of the AI intelligent agent "Yuzhixing" by Instrument Information Network was highlighted, showcasing its capabilities in precise instrument selection based on extensive industry data [18][19]. - The roundtable discussion addressed the implications of tariff wars and the future of marketing teams in the AI era, providing valuable insights for attendees [21].