Group 1 - The Milan Winter Olympics has significantly increased interest in ice hockey, highlighted by the USA team's victory over Canada, marking their first Olympic gold medal in men's ice hockey since 1980 [1] - The topic of "Winter Olympic Ice Hockey" has garnered 3.301 million views on Douyin, indicating a surge in public interest in ice sports [1] Group 2 - Sales of ice hockey equipment are experiencing a notable increase, with a specific GRAF ice hockey shoe priced at 394 yuan showing a stock shortage due to high demand [2] - Consumers are increasingly purchasing ice hockey gear for their children after watching the Olympics, with one customer ordering a complete youth protective gear set totaling 1990 yuan [2] Group 3 - The ice hockey sport requires a comprehensive set of equipment, with costs for a complete set often exceeding 10,000 yuan, reflecting the growing consumer focus on professional performance [3] - Customized ice hockey sticks are becoming popular among enthusiasts, with one amateur player opting for a carbon fiber stick tailored to her specifications for improved performance [3] Group 4 - Various consumer experiences and training camps are emerging, such as the Century Star Ice Rink offering single-use experiences for 100 yuan and annual memberships for 3990 yuan [4] - Ice hockey training courses are priced at 9990 yuan annually, including private lessons and access to facilities, indicating a structured approach to training [4] - There is a trend towards younger participants in ice hockey training, with a significant proportion of students aged 4-6, as parents seek to instill long-term sports habits in their children [4]