Core Viewpoint - Great Wall Motors (GWM) is consolidating its brand presence in the Russian market under the "ONE GWM" strategy, aiming to unify its various brands and enhance operational efficiency [1][3]. Group 1: Brand Strategy - GWM will unify all its brands in Russia to use the "GWM" abbreviation, including GWM Haval, GWM TANK, GWM ORA, and GWM WEY [1]. - The official dealer name "HAVAL MOTOR RUS" will change to "Great Wall Motor Rus" LLC [1]. - The "ONE GWM" strategy was first announced at the end of 2022, aiming to create a cohesive brand identity and improve resource integration across product planning, communication efficiency, channel effectiveness, and customer service [3]. Group 2: Sales Performance - GWM's cumulative sales in Russia over the past 20 years reached 673,000 vehicles, with a projected 18.5% contribution to GWM's global sales in 2024 [3]. - In 2024, GWM's overseas sales are expected to reach 454,100 vehicles, a year-on-year increase of 44.61% [4]. - In the first seven months of 2024, GWM's overseas sales were 238,700 vehicles, achieving 46% of the annual target [4]. Group 3: Market Challenges - The Russian market has seen a significant decline in car sales, with a 24% year-on-year drop in passenger car sales in the first half of 2024 [6]. - GWM is the first Chinese company to establish a wholly-owned assembly plant in Russia, which helps mitigate the impact of increased import taxes [6]. - GWM is also expanding into other markets, including South America and Southeast Asia, with a new factory in Brazil set to begin production in the second half of the year [6].