Core Insights - MGM Resorts International has achieved a significant milestone by certifying over 2,000 employees as GameSense Advisors, enhancing its responsible gaming program [1][4][5] Group 1: Responsible Gaming Program - GameSense is an industry-leading responsible gaming initiative developed by the British Columbia Lottery Corporation (BCLC) and licensed to MGM Resorts in 2017, focusing on promoting responsible gambling practices [3] - The training sessions for GameSense Advisors included comprehensive, research-based responsible gaming education aimed at empowering employees to address problem gambling concerns [2][4] - GameSense Advisors are trained to identify at-risk behaviors, escalate concerns, and provide support and resources, including tools like BetBlocker, which is a free software to block access to gambling sites [4] Group 2: Company Commitment and Culture - MGM Resorts emphasizes a culture of responsibility, aiming to turn every interaction into an opportunity to build trust and provide meaningful hospitality [5] - The company supports initiatives like the American Gaming Association's Play Smart from the Start and Have A Game Plan.® Bet Responsibly.™ campaigns, which educate bettors on making informed decisions [5][6] - MGM Resorts is recognized as one of FORTUNE® Magazine's World's Most Admired Companies, reflecting its commitment to creating a sustainable future and making a positive impact in the communities it serves [8]

Core Insights - BetMGM has launched a new responsible gambling campaign featuring Connor McDavid and Terry Ryan, promoting the use of in-app responsible gambling tools [1][2][4] - The campaign, titled "Mullet Over," aims to deliver a lighthearted message while encouraging customers to engage with responsible gambling features [2][4] - Previous campaigns have shown success, with a 38% increase in players using deposit limits and a 55% increase in players using stake limits in Ontario following the 2024 campaign [4] Company Overview - BetMGM is a leading sports betting and iGaming operator, formed through a partnership between MGM Resorts International and Entain Plc [8][9] - The company offers a variety of gambling services, including sports betting and online gambling, utilizing advanced technology from Entain [9] - BetMGM is headquartered in New Jersey and has been operational since 2018 [9] Responsible Gambling Initiatives - The "Mullet Over" campaign emphasizes the importance of responsible gambling, featuring tools such as time and spending limits [3][4] - BetMGM's GameSense program provides player education and promotes responsible play across its platforms [3] - The company is committed to finding innovative ways to communicate responsible gambling messages to its customers [4]