Core Viewpoint - The Hong Kong IPO market is experiencing a resurgence, with increased investor confidence and a notable rise in fundraising and returns from new listings, exemplified by the upcoming IPO of Jihong Co., a leading cross-border social e-commerce company [1][2]. Company Overview - Jihong Co. has established itself as a leader in two core business segments: cross-border social e-commerce and paper-based fast-moving consumer goods (FMCG) packaging, ranking second among Chinese B2C export e-commerce companies in 2024 [2]. - The company has been recognized in the "Top 100 Chinese Printing and Packaging Enterprises" and has received the TikTok Global Leadership Award, showcasing its competitive strength [2]. Market Dynamics - The social e-commerce market is expanding, with China's cross-border e-commerce imports and exports reaching 2.63 trillion yuan in 2024, a 10.8% increase from 2020 [3]. - Policies promoting foreign trade and cross-border e-commerce, such as zero tariffs in Hainan Free Trade Port and tax refunds for outbound purchases, are expected to further benefit the industry [3]. Business Model and Performance - Jihong Co. has demonstrated strong growth, with 2024 revenues of 5.529 billion yuan and a 11.55% year-on-year increase in Q1 2025 revenues [4]. - The company operates a dual-driven strategy combining cross-border social e-commerce and paper FMCG packaging, enhancing its business matrix [4]. Financial Metrics - The gross margin for Jihong Co.'s cross-border social e-commerce business has consistently remained between 59.1% and 63.1%, significantly outperforming industry averages [5]. - The company has achieved a high order fulfillment rate of 84.9%, with over 41 million orders delivered to 17 million consumers [5]. Global Expansion - Jihong Co. is actively pursuing a global strategy, with 80.9% of its revenue in 2024 coming from the Asian market, and has established production bases in the UAE and Oman [5]. - The company aims to leverage regional synergies to drive growth and expand its market presence in emerging markets [5]. Technological Innovation - The integration of AI and big data technologies is transforming the social e-commerce landscape, with Jihong Co. developing proprietary systems like Giikin for operational efficiency [6][9]. - The company has implemented AI applications to enhance various operational aspects, resulting in improved efficiency and reduced costs [9]. Future Outlook - The social e-commerce sector is poised for significant transformation driven by AI and big data, with Jihong Co. positioned as a leader with substantial technological barriers [9]. - The potential for growth in overseas markets and the application of AI technologies are expected to catalyze the company's value appreciation post-IPO [9].