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Google takes on Pinterest with a dedicated ‘inspirational' images tab in its mobile app
TechCrunch· 2025-11-13 16:29
Core Insights - Google is introducing a new "Images" tab in its Search app aimed at enhancing user engagement and competing with platforms like Pinterest for inspirational imagery [1][3] - The feature will allow users to browse, search, and save images tailored to their interests, with daily updates to the content [2][5] - This addition may also serve as a new advertising space for Google, as the company has been testing ad placements within the image tab [3] Feature Details - The "Images" tab will provide users with a way to organize creative ideas and find visual inspiration for various activities such as trip planning and home decoration [2] - Users can save their favorite images to collections, similar to functionalities offered by Pinterest and Instagram [2][4] - The rollout of this feature is expected to occur over the next few weeks on iOS and Android in the U.S., with no specific timeline for global availability [5] Historical Context - This is not the first image-saving feature from Google; a "Collections" feature was launched in 2018, which included saving websites and products in addition to images [4]