Core Viewpoint - Despite a revenue increase, the significant decline in net profit highlights the severe challenges faced by the company in market competition and cost control [1][4]. Group 1: Financial Performance - The company achieved a total revenue of 7.961 billion yuan in 2024, representing a year-on-year growth of 14.83% [1]. - Gross profit was 1.019 billion yuan, down 7.62% from the previous year [1][4]. - The attributable net profit was -252 million yuan, a dramatic decline of 685.72% year-on-year, while the non-recurring net profit was -322 million yuan, down 655.91% [1][4]. Group 2: Market Competition and Challenges - The sharp decline in net profit is primarily attributed to price wars in the battery industry and rising cost pressures [4]. - The company's gross profit also decreased from 1.103 billion yuan in 2023 to 1.019 billion yuan in 2024, indicating insufficient control over raw material procurement and production costs [4]. Group 3: Technological Innovation - The company made significant advancements in technology, launching several competitive products in the energy storage battery sector during the reporting period [4]. - A complete product matrix covering large-scale storage, commercial storage, household storage, and portable storage has been established, with differentiated products developed for various application scenarios [4]. Group 4: Product Development - The company introduced the Fengpeng 600Ah+ large cell technology, which boasts an efficiency higher than 96% under 0.5P conditions and a cycle life exceeding 10,000 times [5]. - The company also launched comprehensive solutions for large-scale storage and commercial storage systems, achieving a 4% efficiency improvement and a 54% reduction in footprint for the "Qingtian 520 Storage Cabinet" [5]. Group 5: Global Market Expansion - The company actively expanded its overseas presence, establishing nine offices in key markets such as the United States, Germany, Japan, and Singapore [6]. - The company has enhanced its global delivery capabilities and built customer trust through a zero-accident operational record, contributing to the successful implementation of major storage projects [6]. - Despite achievements in overseas markets, the company faces the challenge of maintaining growth amid intense international competition and must optimize products and services to meet regional demands [6].