Financial Data and Key Metrics Changes - For Q4 2025, revenue was $42.4 million, a decline of 14.3% year-over-year, primarily due to fewer orders and reduced advertising investment [28] - Full year revenue was $173.7 million, reflecting a 14.6% year-over-year decline, but within revised guidance [28] - Adjusted EBITDA for Q4 was $1.6 million, marking the first positive adjusted EBITDA in six quarters, compared to -$1.6 million in the prior year [33] - The net loss for Q4 was $1.6 million, improving from a net loss of $12.6 million in the prior year [33] Business Line Data and Key Metrics Changes - Direct-to-consumer (DTC) total orders were 539,000, a decline of 25% year-over-year, with active customers at 599,000, down 13% from the previous year [29] - DTC net revenue per order increased by 4.1% year-over-year to $69.50, driven by targeted promotional strategies and a larger mix of higher-priced items [29] Market Data and Key Metrics Changes - The company ended 2025 with 599,000 active customers, down from 689,000 at the end of 2024, indicating challenges in customer retention due to e-commerce platform migration [12] - The company expects to stabilize active customers and reactivate lapsed ones as the e-commerce platform improves [14] Company Strategy and Development Direction - The company aims to drive long-term shareholder value by building a stronger, more resilient business focused on sustainable growth and consistent profitability [6] - Key pillars for the company include balance sheet strength, sustainable profitability, revenue growth, and environmental and human health [15] - The company plans to enhance customer experience through initiatives like the Grove Green Rewards loyalty program and a redesigned mobile app [19][20] Management's Comments on Operating Environment and Future Outlook - Management acknowledges 2025 was a challenging year due to e-commerce platform migration, which disrupted customer experience and led to increased churn [11] - For 2026, the company anticipates a year of rebuilding momentum, with expectations for sequential revenue growth and increased advertising investment as customer experience stabilizes [14][35] - The company is committed to maintaining financial discipline while optimizing the customer experience to lay the foundation for future profitable growth [36] Other Important Information - The company executed a reduction in force in November, expected to generate approximately $5 million in annualized savings [18] - The company expanded its ingredient standards to cover over 10,000 banned or restricted ingredients, enhancing its market differentiation [24][25] Q&A Session Summary Question: What are the drivers for sequential sales growth in 2026? - Management indicated that improvements in customer experience, including the mobile app and loyalty program, are primary drivers for expected sequential growth [41] Question: Will customer acquisition investment increase in 2026? - Management expects to increase marketing spend as customer experience improves, leading to better repeat rates and customer lifetime value [42][43] Question: What is the outlook for new product categories? - Management sees growth opportunities within core categories and plans to expand into adjacent categories, including wellness products and dropship capabilities [45][46] Question: What are the margin expectations for 2026? - Management did not provide specific guidance but indicated that gross margins are expected to remain stable, with operating expenses reset lower due to the reduction in force [49][50]

Financial Data and Key Metrics Changes - For Q4 2025, revenue was $42.4 million, a decline of 14.3% year-over-year, primarily due to fewer orders and reduced advertising investment [18] - Full year revenue was $173.7 million, reflecting a 14.6% year-over-year decline, but within revised guidance [18][19] - Positive adjusted EBITDA of $1.6 million was achieved in Q4, marking the first positive quarter in six quarters [5][24] - Net loss for the year was $11.7 million, with adjusted EBITDA at -$2.2 million, aligning with revised guidance [24] Business Line Data and Key Metrics Changes - Direct-to-consumer (DTC) total orders were 539,000, down 25% year-over-year, with active customers at 599,000, a 13% decrease [19] - DTC net revenue per order increased by 4.1% year-over-year to $69.50, driven by targeted promotions and a higher mix of premium items [19][20] - Subscription units accounted for 60% of revenue, with subscription orders making up 79% of total orders [13] Market Data and Key Metrics Changes - The decline in revenue was attributed to headwinds from the e-commerce platform migration and lower advertising spend, impacting new customer acquisition [19] - The company expects Q1 2026 to be the lowest point in revenue for the year, with sequential improvement anticipated thereafter [25] Company Strategy and Development Direction - The company aims to enhance customer experience through improvements in mobile and subscription services, focusing on rebuilding momentum in 2026 [10][27] - Grove is committed to maintaining financial discipline while optimizing the customer experience, with a focus on sustainable profitability and revenue growth [10][25] - The company is exploring strategic options, including acquisitions and partnerships, to maximize shareholder value [16] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenges faced in 2025 due to the e-commerce platform migration but expressed optimism about stabilizing the business and re-accelerating growth [10][17] - The company is focused on building a curated platform of clean and sustainable products, aiming to differentiate itself in a crowded marketplace [6][16] Other Important Information - A reduction in force was executed in November, expected to generate approximately $5 million in annualized savings [12] - The company launched the Grove Green Rewards loyalty program and a redesigned mobile app to enhance customer engagement and experience [12][13] Q&A Session Summary Question: What are the drivers for sequential sales growth in 2026? - Management indicated that improvements in customer experience, including the new mobile app and loyalty program, are key drivers for expected sequential growth [32] Question: Will customer acquisition investment increase in 2026? - Management confirmed that marketing spend is expected to increase as customer experience improves, leading to better repeat rates and customer lifetime value [33] Question: What are the opportunities in new product categories? - Management highlighted potential growth in core categories and adjacent opportunities, including wellness products and dropship capabilities [37] Question: What are the expectations for margins in 2026? - Management noted that gross margins are not expected to fluctuate significantly, with a focus on effective promotional strategies through the loyalty program [42]

Investor Presentation Q4 2025 As of March 5, 2026 Safe Harbor Statement/Non-GAAP Measures All information in this presentation is as of March, 5 2026. Non-GAAP Information Grove uses certain non-GAAP measures in this presentation including Adjusted EBITDA. Grove believes the presentation of its non-GAAP financial measures enhances investors' overall understanding of the company's historical financial performance. The presentation of the company's non-GAAP financial measures is not meant to be considered in ...