Core Viewpoint - The article discusses the establishment of a scientific "evidence weight" assessment system for cosmetic efficacy claims, led by the domestic skincare brand HBN in collaboration with the China Quality Inspection Institute's Cosmetics Technology Center. This initiative aims to address consumer confusion regarding the reliability of efficacy claims in the skincare industry and to create a credible standard for evaluating such claims [5][10][12]. Group 1: Industry Challenges and Developments - The skincare industry is transitioning from an "era of claims" to an "era of verification," with the National Medical Products Administration of China having issued guidelines for evaluating efficacy claims in 2021 [8]. - Despite the influx of efficacy data, the industry faces challenges such as insufficient scientific rigor, fragmented evidence chains, and unclear supporting logic, leading to a situation where the quantity of evidence does not equate to quality [8][10]. - A survey indicated that 68.09% of consumers believe that "laboratory data does not equal real effects," highlighting skepticism towards efficacy claims and concerns over misleading marketing practices [10][11]. Group 2: HBN's Role and Innovations - HBN has taken the initiative to establish a scientific assessment standard for cosmetic efficacy, addressing industry issues and consumer expectations by creating a credible evaluation system for efficacy evidence [12][13]. - The brand has developed a rigorous "full-link multi-dimensional verification system" that includes AI molecular prediction, laboratory research, and real-world testing, ensuring that product efficacy is scientifically validated [17][22]. - HBN's commitment to scientific rigor and long-term research investment has positioned it as a leader in the industry, with over 40 published international SCI papers and more than 5,000 third-party efficacy tests conducted [25][27]. Group 3: Future Implications and Industry Impact - The establishment of the efficacy assessment standard is expected to enhance the overall quality and transparency of the skincare industry, fostering consumer trust and encouraging brands to adopt more rigorous scientific methods [13][22]. - HBN's approach represents a shift towards a more responsible and scientifically grounded skincare market, aiming to bridge the gap between laboratory results and consumer experiences [12][28]. - The brand's focus on foundational research and open innovation is seen as a sustainable path for growth, distinguishing it from competitors that rely on rapid trends and financing [27][28].