Core Viewpoint - HSSP INTL (03626) has established a joint venture with Coty Holding Ltd to distribute brand electronic cigarette devices in the UAE, with HSSP holding a 30% stake and Coty holding 70% [1][2] Group 1: Joint Venture Details - The joint venture will be formed through HSSP's wholly-owned subsidiary, East Nova Limited, and will require confirmation from UAE legal advisors before becoming official [1] - East Nova and Coty will invest 90,000 AED (approximately 190,000 HKD) and 210,000 AED (approximately 440,000 HKD) respectively into the joint venture [1] Group 2: Strategic Intent and Market Position - The establishment of the joint venture aims to provide a strong platform for HSSP's electronic cigarette business and capitalize on market opportunities [2] - Coty is a diversified investment holding company based in Dubai, with strategic interests across nicotine alternatives, technology, and retail sectors [2] - Coty oversees leading platforms in the GCC region, including ANDS, a leader in nicotine alternative distribution, and Smokers Center, a retail chain focused on next-generation nicotine products [2] Group 3: Expansion Plans - HSSP's wholly-owned subsidiary, Alpha Six Three Limited, has signed a professional services agreement with an independent service provider to manage the registration and import of "HEAPS" brand electronic cigarette products in Australia [2] - This move follows Alpha Six Three's establishment of a subsidiary in New Zealand in November 2024 to sell electronic cigarette devices [2]