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电竞MNT显示全球市占率第一,TCL华星下一步怎么走?
WitsView睿智显示· 2025-08-04 12:02
Core Viewpoint - The global esports display market continues to grow despite macroeconomic uncertainties, with TCL Huaxing leading in the esports MNT display segment, capturing a significant market share and focusing on expanding into full-scene esports displays [1][3][19]. Group 1: Market Growth and Trends - The global LCD esports monitor panel shipment is expected to reach 32.42 million units in 2024, a year-on-year increase of 12%, with TCL Huaxing's shipments projected to grow by approximately 40% [1]. - The demand for esports displays is evolving from a focus on hardware performance to a multi-dimensional approach that includes immersive experiences, eye health, and low-carbon solutions [3][19]. Group 2: Technological Advancements - TCL Huaxing's rise in the esports MNT sector is attributed to its foresight in market trends and deep understanding of user needs, having identified the potential of esports users as early as 2019 [3][5]. - The introduction of HVA technology has significantly improved response times and contrast ratios, addressing issues like motion blur and high latency in traditional displays [4][5]. Group 3: Product Innovations - During ChinaJoy 2025, TCL Huaxing unveiled new esports MNT display technologies, including HVA Fast, HVA Black, and HFS Shoot, tailored to different gaming scenarios [7][8]. - The company also showcased advancements in printed OLED technology, which offers low blue light and precise color reproduction, aimed at reducing visual fatigue for gamers [9][13]. Group 4: Strategic Vision - TCL Huaxing aims to extend its leadership beyond esports MNT displays to encompass a full ecosystem of esports display technologies across various devices, including mobile phones, tablets, and gaming TVs [11][19]. - The company is committed to maintaining a competitive edge through continuous technological upgrades and collaborative partnerships within the esports ecosystem [16][18].